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Title: Social Media Marketing Specialist
Package: Up to 40,000 DOE + Bonus
Overview: This brand is rapidly growing in the Lash industry, taking the pro side of the industry by storm. They are looking for a strong individual to take over the social aspect of the business, growing brand awareness and executing strong brand strategies across multi- channels.
Responsibilities:
- Develop strategies to strengthen existing client relationships and cultivate new partnerships.
- Design and implement social media campaigns that align with business objectives, target audiences, and brand messaging.
- Oversee content creation and distribution during campaigns and events, ensuring timely execution.
- Use analytics tools to gather insights and identify trends, audience behaviour, and content performance.
- Regularly report on the performance of social media efforts and recommend adjustments based on data-driven insights.
- Develop compelling, shareable social media content that aligns with the brand voice and resonates with target audiences, working across TikTok, Instagram etc.
- Create offline marketing materials that complement digital campaigns and maintain brand consistency.
- Maintain a content calendar and ensure content is distributed across appropriate platforms at optimal times.
You are:
- 1-3 years of marketing experience in a lash / beauty company.
- BS/BA in Marketing or a related field of study.
- Excellent writing and communication skills.
- Creative mind, forward thinker.
- TikTok experience preferred.
