Paid Media Executive

Join the Party - We're Looking for a Paid Media Executive!

Location: Liverpool City Centre (Hybrid)Salary: £30,000 + bonus opportunities

Zachary Daniels Recruitment is delighted to be partnering with a leading entertainment and hospitality group that has taken the UK and international event scene by storm. If you're a Paid Media Executive looking for an exciting new challenge in a fast-paced, high-energy environment, this could be the perfect role for you!

We are seeking a dynamic and results-driven Paid Media Executive to join this innovative entertainment and hospitality group. With over 1,300 events a year across multiple UK and international locations, this is a fantastic opportunity to work on campaigns that drive real impact. The Paid Media Executive will play a crucial role in managing and optimising paid media campaigns to maximise ticket sales and brand awareness.

Key Responsibilities:

• Develop, execute, and optimise paid media campaigns across Facebook, Instagram, TikTok, and other relevant platforms.
• Monitor and analyse campaign performance, providing insights and recommendations to enhance return on ad spend (ROAS).
• Work closely with the creative team to develop engaging ad content, including copy, images, and videos.
• Manage budgets effectively to ensure cost-efficient and high-performing campaigns.
• A/B test ad creatives, landing pages, and targeting strategies to improve conversion rates.
• Stay up to date with industry trends, algorithm changes, and best practices in paid media.
• Collaborate with event planners and the wider marketing team to align paid campaigns with overall event strategies.

What We're Looking For:

• 3+ years of experience in paid media, ideally within events, entertainment, or hospitality.
• Proven experience managing successful paid campaigns on Meta Ads (Facebook & Instagram) and TikTok Ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with analytics tools such as Google Analytics, Meta Business Suite, and other reporting platforms.
• Knowledge of audience segmentation, retargeting, and lookalike audiences.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• A passion for events and an understanding of audience demographics within the industry.

Nice to Have:

• Experience working with Meta Dynamic Local Ads.

What's in it for You?

• A four-day work week - giving you more time to do what you love!
• Hybrid working (three days in the vibrant Liverpool city centre office, one day remote).
• A fast-paced, fun environment working with an innovative entertainment and hospitality group.
• Complimentary tickets to exciting events.
• Regular team socials and a culture that embraces fun and creativity.

If you are a Paid Media Executive ready to take on a new challenge and make a real impact in a thriving entertainment and hospitality group, we'd love to hear from you. Apply now and let's talk!

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