Social Media & Digital PR Manager

At Adaptable Recruitment we have an Excellent Opportunity for an Experienced Social Media & Digital PR Manager to join aleading professional services company based in the Liverpool area.Salary: up to £40,000 Depending On Experience Holidays: 20 days, Birthday , Christmas period & Bank Holidays Location: LiverpoolWorking Hours: 35 hours - Hybrid WorkingBenefits: Enhanced Benefits PackageMain Responsibilities to include:

• Social Media Management:
  • Oversee and manage daily social media activities across relevant platforms (LinkedIn, Twitter, Instagram, etc.).
  • Create engaging and on-brand content that reflects our ethos, values, and mission.
  • Collaborate with senior management and team members to ensure brand consistency and a unified online presence.
• Digital PR Strategy Development:
  • Work closely with senior leadership to design and implement comprehensive digital PR strategies to boost brand awareness and online reputation.
  • Identify media opportunities, target journalists, bloggers, and influencers to pitch stories and secure media coverage.
  • Develop and distribute press releases, pitch letters, and other communication materials to promote key initiatives.
• Media Outreach & Relationship Building:
  • Build and nurture strong relationships with journalists, bloggers, industry influencers, and other media contacts to secure ongoing coverage and collaborations.
  • Monitor media coverage and manage press requests efficiently.
• Content-Driven Initiatives:
  • Assist in the production and promotion of content-driven activities such as webinars, podcasts, and online events.
  • Ensure that all content is aligned with our brand voice and engages our target audience.
• Performance Analysis & Reporting:
  • Track and analyse Digital PR performance metrics, including social media analytics, media coverage, and campaign outcomes.
  • Prepare detailed reports to assess campaign effectiveness and suggest improvements for future initiatives. to ensure smooth execution of digital initiatives.

Key Skills & Experience:

• Proven experience in social media management and digital PR, preferably in a corporate or agency setting.
• Strong knowledge of digital marketing platforms and tools.
• Excellent writing skills with experience creating press releases, pitches, blog posts, and other media materials.
• Ability to build and maintain strong relationships with media outlets, influencers, and industry partners.
• Strong communication and project management skills, with the ability to manage multiple initiatives simultaneously.
• Familiarity with branding, content strategy, and PR best practices.

The Ideal Candidate:

• Experience working within legal sector desirable
• Knowledge of SEO and content optimization for PR.
• Familiarity with podcast and webinar production.
• A network of media contacts in relevant industries.

Benefits to include:

• Competitive salary and benefits package.
• Room for growth and professional development.
• A collaborative, forward-thinking environment that values innovation and new ideas.
• Death in service
• Private health care