PPC Analyst

Role Overview: 

We are seeking a detail-oriented and enthusiastic PPC Analyst to join our growing digital marketing team. In this role, you will assist in the creation, optimization, and management of Pay-Per-Click (PPC) advertising campaigns across multiple platforms, driving performance and achieving business objectives. This is an excellent opportunity for someone passionate about digital marketing who is eager to develop their skills in paid advertising and data analytics. 

Key Responsibilities: 

Campaign Management: 

• Assist in creating and managing PPC campaigns on platforms such as Google Ads and Microsoft Ads.
• Conduct keyword research to identify opportunities and refine targeting.
• Write ad copy and create compelling ads that drive engagement and conversions. 

Performance Monitoring and Optimisation: 

• Monitor campaign performance and analyse key metrics (CTR, CPC, ROAS, etc.) to ensure alignment with business goals.
• Perform regular optimisations, including bid adjustments, A/B testing, and audience refinements.
• Identify and troubleshoot underperforming campaigns and recommend actionable improvements. 

Data Analysis and Reporting: 

• Generate and deliver weekly and monthly performance reports with actionable insights.
• Use tools such as Google Analytics to analyse user behaviour and campaign impact.
• Support in tracking and managing campaign budgets. 

Collaboration: 

• Work closely with cross-functional teams, including content creators and designers, to align ads with broader marketing initiatives.
• Stay updated with industry trends, platform updates, and new advertising technologies. 

Skills and Qualifications: 

Essential: 

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Google Ads, Microsoft Ads, or social media ad platforms.
• Basic understanding of PPC metrics and KPIs.
• Proficiency in Microsoft Excel or Google Sheets for data analysis.
• Excellent written and verbal communication skills.
• Self-motivated with a willingness to learn and adapt quickly. 

Desirable: 

• Google Ads certifications (or willingness to achieve within the first 3 months).
• Experience with Google Analytics or similar tools.
• Knowledge of SEO and how it complements PPC campaigns would be a bonus.
• Familiarity with PPC management tools such as SEMrush, SpyFu, or others.

Education and Experience: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 1-3 years of experience in PPC, digital marketing, or a similar field. Internships or freelance experience will also be considered.

What We Offer: 

• A supportive and collaborative work environment.
• Training and development opportunities to enhance your PPC and digital marketing skills.
• Exposure to exciting campaigns across a variety of industries.
• Competitive salary and benefits package.