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Our Client
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025.
They cultivate a fast-paced, collaborative environment where innovation drives everything they do. Their teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry. As they grow, they’re looking for talented professionals to join them - driving performance, creativity, and excellence across all areas of the business.
The Role of Paid Social Executive
They are seeking an experienced Paid Social Executive, ideally Spanish or Portuguese speaking, who will play a key role in supporting the growth of the brand through performance-driven paid social campaigns. The role focuses on managing full-funnel strategies across multiple markets, with an emphasis on Meta channels in the UK and Canada. It requires a data-driven approach to campaign optimisation, creative analysis, and reporting, ensuring effective communication of insights to internal teams and senior management. This is an opportunity to develop expertise in a fast-paced, competitive industry while contributing to impactful digital marketing initiatives.
The ideal candidate should have experience with Meta advertising platforms, strong analytical skills, and the ability to work in a fast-paced environment. Experience in the iGaming industry is a plus but not essential.
Key responsibilities:
- Assist in creating campaigns across paid social channels such as Meta, TikTok, and Snapchat, while managing creative publishing, targeting, and budget allocation.
- Coordinate with digital marketing and marcomms/creative teams to produce creative assets, including visual images, video, and copywriting. (using the Click-up Platform)
- Build a weekly report of results, which will also feed into monthly and quarterly reports using Excel and formulas for automation.
- Measure campaigns in line with CPA and CLV targets. This includes bottom-of-funnel customer acquisition campaigns and higher-funnel campaigns, which are evaluated on softer metrics.
- Liaise with the data side of the marketing team to ensure optimal tracking setup. Implement tracking links and landing pages to ensure all published ads are fully functional.
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies across LATAM markets and new markets that will be in housing.
- Review competitor paid social ads for inspiration and insights related to your work and present quarterly insights to relevant stakeholders.
- Be willing to test out new ideas in ads - creative or practical!
- Contribute to meetings on assets and results you manage directly.
Key Skills
A candidate who is open to learning more on paid social, develop their current skill set in preparation for a mid-level role.
- Experience in a similar B2C role is essential.
- 2+ years of experience managing paid social campaigns, with a strong understanding of running paid media activity, the importance of user journey optimisation, and landing pages. Proficient in key performance metrics and overall campaign measurement.
- Ability to plan, build and execute a paid media campaign with guidance on hand if needed.
- Understanding digital tracking, measurement and reporting tools.
- Good understanding of marketing platforms (Meta/X/Twitter/TikTok/Snapchat)
- Experienced in briefing creative teams to produce effective paid social ads across all common social media formats
- iGaming experience is preferred.
- Solid understanding of iGaming products, including the role of operators in relation to target audiences, as well as legal compliance and promotional T&Cs in marketing materials.
- Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations.
- Excellent written and verbal communication skills.
- Analytical mindset, able to interpret data logically and present insights effectively.
- Team player, capable of building strong relationships with internal teams and external agencies.
- Proactive, confident, and eager to take initiative, with a bold approach to testing new strategies.
- Highly organised, able to manage multiple projects efficiently in a fast-paced environment.
- Ideally Portuguese or Spanish speaker
Benefits
- 24 days of annual leave, with additional days awarded after 3 years of service.
- Hybrid work model - 3 days in the office, 2 days working from home.
- Competitive salary plus an annual bonus (eligible after completing probation).
- Private healthcare and life insurance provided upon successful completion of probation.
- Participation in the company pension scheme.
- Regular team socials and events to foster a fun and engaging work environment.
