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Location: Fully RemoteRate: £250 per dayContract Duration: 3 months (Inside IR35)Key Responsibilities:
- Campaign Management: Oversee the planning, execution, and optimization of retail media advertising campaigns to meet performance goals.
- Strategic Development: Design and implement programmatic strategies to enhance ad spend efficiency and maximize ROI.
- Performance Analysis: Monitor and analyze campaign metrics to identify trends and areas for improvement, providing actionable insights.
- Budget Management: Allocate and manage advertising budgets effectively to ensure optimal campaign performance.
- Team Collaboration: Work closely with internal teams such as marketing, sales, and product development to align campaign strategies.
- Technology Utilization: Utilize advanced programmatic tools and technologies to enhance campaign effectiveness and reporting.
- Optimization Techniques: Employ advanced optimization techniques including audience segmentation, bid adjustments, and creative testing to improve results.
- Compliance and Quality Assurance: Ensure all campaigns comply with industry standards and regulations, conducting regular quality checks.
- In-depth knowledge of retail media advertising platforms (e.g., Amazon Ads, Criteo) or search advertising (e.g., Google Ads).
- Strong analytical skills with experience in data interpretation and the use of analytical tools.
- Excellent communication and interpersonal skills.
- Proven experience in managing and optimizing advertising budgets.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple tasks simultaneously.
- Passion for driving profitable growth through effective retail media strategies.
- Familiarity with ad technologies and platforms such as Amazon Ads, Criteo, other retail media networks, Pacvue, Helium 10, etc.
