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Role: Digital Merchandising SpecialistRate: £365 p/d Inside IR35Location: Central London HQ - Hybrid Model - 3 days p/w on siteDuration: 12 months
The Digital Merchandising Specialist will be a part of the Global Digital Merchandising team, who are ultimately responsible for developing & executing holistic merchandising strategies for the Store App, in partnership with key stakeholders and program leads.
Experience Required:
- Experience in Digital Merchandising or Digital Marketing is essential
- Delivering marketing campaigns and promotions
- Ability to create merchandising briefs
- Knowledge of content localisation processes
- Ability to optimise messaging and content for different markets
- Experience maintaining regular merchandising performance reports & analysis
- Experience working closely with cross-functional teams, including marketing, product marketing, content management/production, and commercial programs.
Responsibilities:
- Delivery of key WW and locally originated campaigns and promotions, including creation of marketing and merchandising briefs, managing production team relationships and deliverables, validation of content, and performance analysis.
- Provide merchandising support for key Emerging markets/ European markets. This will include content localisation, delivering market specific commercial and brand activity, and messaging & content optimisation for market requirements.
- Responsible for local digital strategy and merchandising execution of Accessories/ Education category.
- Maintain regular merchandising performance reporting & analysis across campaign promotions and owned key markets to identify commercial and experiential opportunities challenges, suggesting options to address and/or resolve.
- Maintain close partnerships with key cross functional teams including marketing, product marketing, content management/production and commercial programs to deliver above area of responsibility.
