Head of Acquisition

Harnham - Data & Analytics Recruitment

Posted 4 days ago, valid for an hour

London, Greater London EC1R 0WX

Full Time

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Sonic Summary

The Head of Acquisition position offers a salary of up to £100,000 plus a 20% bonus, based in London with a hybrid work schedule of three days every other week.
The role involves overseeing new customer acquisition through various channels, including direct-to-consumer and co-brand partnerships.
Candidates should have proven experience in marketing within a regulated industry, ideally with at least several years in consumer credit.
Key responsibilities include developing customer acquisition plans, advocating for acquisition initiatives, and managing financial promotions compliance.
The ideal applicant will possess strong analytical skills, expertise in multiple marketing channels, and the ability to influence stakeholders effectively.

HEAD OF ACQUISITION

UP TO £100,000 + 20% BONUS

LONDON - 3 DAYS EVERY OTHER WEEK

An opportunity has arisen for an experienced Head of Acquisition to join a growing commercial team. This role is responsible for overseeing new customer acquisition across multiple distribution channels, including direct-to-consumer and co-brand partnerships. The ideal candidate will be commercially driven, experienced in marketing within a regulated industry, and confident in managing acquisition strategies across various channels.

Key Responsibilities:

Develop and execute the customer acquisition plan across all channels.
Advocate for acquisition initiatives internally, making the case for investment and driving prioritisation.
Identify new opportunities to grow acquisition volumes, whether through new marketing channels or commercial partnerships.
Own the financial promotions approval process, ensuring compliance with regulatory standards.
Lead reporting on acquisition performance, acting as the key spokesperson for results and upcoming activity at all levels, including C-suite stakeholders.

Skills & Experience:

Proven experience in marketing within a regulated industry, ideally consumer credit.
Strong numerical and analytical skills, with the ability to interpret performance data and influence decision-making.
Expertise across multiple marketing channels, including digital, aggregators, display, search, and social.
Deep understanding of application processes and conversion drivers, with experience in optimising customer journeys.
Strong stakeholder management skills, able to engage and influence internal and external partners.
Experience managing large budgets and third-party relationships.
Commercially minded, with the ability to build business cases for investment and prioritisation.
Comfortable working in a fast-paced, dynamic environment, with the ability to adapt to changing business priorities.

This role provides the opportunity to work within an ambitious organisation, supporting the growth of a fast-scaling credit card programme. If you are a data-driven marketer with experience in acquisition strategies and financial services, we would love to hear from you.

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