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Client: Job Marketplace Startup
Type of role: Full time
Budget: Upto £65k base + bonus
Client Location: Farringdon, London
Working Arrangement: 4 days onsite, 1 day remote
We are excited to partner with our client in the HR Tech space in looking for their Senior CRM Manager to join their team. This role will play an essential role in the global mission in providing an industry-leading experience for their worker community and their clients through delivering the right message, to the right audience, at the right time.
Your efforts will directly drive business impacts through meaningful life cycle engagement, partnering stakeholder teams to deliver communications that engage and support customers, pre-empt challenges and build value for the client's brand and services. This role will focus primarily on the CRM strategy for the US market, as part of their lean global Marketing team.
Responsibilities & Duties
Oversee system integrations for data capture and management (including event/attribute mapping and segmentation) alongside campaign tracking
Manage and optimize CRM technological stack (email, SMS, in-app message, push notification), prioritising data integrity and compliance
Partner with Product, Technology and Engineering teams as lead subject matter expert, providing guidance and advice in terms of acquisition funnel and app transactional communications
Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer term retention
Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution
Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution and reporting
Cultivate a culture of testing, exploring new approaches/technologies and driving continuous improvement in efficiency
Manage vendor relationships
Requirements:
Proven experience in a customer marketing, email marketing, or engagement marketing role, preferably across multiple territories
Resilience and excellent stakeholder management experience in a complex environment
Extensive experience of user journey mapping, A/B testing and post-campaign analysis
A track-record of demonstrable business results through testing and deploying effective marketing and lifecycle campaigns across different channels
Expert knowledge of customer data management processes, segmentation and databases
Experience of establishing marketing lifecycle automation
Extensive knowledge of Braze, plus an understanding of other CRM platforms
Skilled at planning, organising, prioritising, and executing simultaneous projects and activities
