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Digital Insight Analyst - Contract
Marketing Agency
London - Hybrid
£300- £400 per day (Inside IR35)
Role and Responsibilities:
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Analysing marketing performance across paid, organic, CRM, online, and offline channels using statistical methods
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Designing and conducting A/B tests on features, audiences, or channels, and translating the outcomes into business insights
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Presenting insights to non-technical stakeholders
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Conducting post-campaign analysis and providing reports to help clients understand campaign successes and areas for improvement
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Working with GA4 data, extracting data from Excel, and utilising Python for data manipulation and analysis
Skills and Experience:
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Strong hands on experience with Google Analytics 4 (GA4)
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Strong understanding of Python for statistical testing
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Solid grasp of marketing channel optimisation (paid, organic, CRM)
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Skilled in data manipulation and cleaning with Excel
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Experienced with BI tools (Power BI, Tableau, Looker)
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Ability to present data insights to non-technical audiences
- Well versed in multiple industries
