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CRM Manager - B2BWorking for my client based in White CityFull time hours 35 hours per week.Hybrid 3 days in the office and 2 days working from home.You will路 Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT. ?路 Create data led. dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers; increasing relevancy and engagement of the direct channels, building customer loyalty and targeting business objectives. ?路 Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments. ?路 Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates. ?路 Help to build CRM best practise tool-kits to cascade and share cross-market with Zone/Global support. ?路 Help to manage the hygiene quality of the B2B CRM database including offering solutions for the integration of new data sets.?路 Be the UKI champion on SFMC, exploring and leveraging new tech capabilities to advance the direct channel deliverables (email & SMS).?路 Be one of the divisional GDPR champions. Regularly liaising with Legal and DPO (Data Protection Officer) to ensure we legally watertightYou have路 Experience in Sales Force Marketing Cloud (SFMC) designing campaigns. 路 Experience in customer personalisation and segmentation strategies, as well as demonstrable customer-centric thinking.?路 A strong understanding of CRM principles and best practise, customer lifecycle management and experience with CRM platforms and tools.?路 A data orientated mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations. ?路 Experience managing a complex portfolio of omni-channel journeys and prioritising roadmaps based on effort and value. ?路 Excellent stakeholder management, with the ability to work and influence across multiple business functions to achieve objectives and drive results. ?路 Strategic and commercial, capable of critical thinking and creative problem solving. ?路 High organisation skills and process orientation.?路 An excellent understanding of consent and preference data capture and Data Protection Legislation?Sale Force Marketing Cloud (SFMC) experience is a must, so please demonstrate this experience on your CV.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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