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A leading global conference and training organisation dedicated to fostering industry innovation and advancement. With a focus on providing cutting-edge insights and networking opportunities, they empower professionals to stay ahead in their respective fields through high-quality, industry-specific events and programs.
Client Details
My client is a leading global conference and training organisation.
Description
- Develop and refine compelling copy for diverse marketing platforms and materials.
- Oversee and update conference websites to ensure accuracy and timeliness.
- Strategise and execute multi-channel marketing campaigns aligned with event objectives.
- Leverage advertising software and tools to enhance campaign quality and lead generation.
- Collaborate on the design, production, and distribution of promotional materials.
- Manage the company's social media presence and lead key brand campaigns.
- Foster collaborations with media and association partners for external promotions.
- Coordinate with the Research team for data analysis, segmentation, and comprehensive reporting.
- Lead the execution and roll out of email campaigns and customer journeys.
- Establish clear KPIs and generate detailed reports to measure campaign success.
- Monitor and evaluate digital campaigns, providing strategic recommendations for improvement.
- Prepare comprehensive post-campaign reports, offering insights and suggestions for future enhancements.
- Create and distribute post-event materials, including surveys and detailed reports.
Profile
- Comprehensive understanding of digital marketing practices and channels, including Google Analytics, SEO, Adwords, and major social media platforms.
- Previous experience in a marketing or events role within a B2B environment.
- Familiarity with WordPress or a similar CMS platform is highly desirable.
- Proven track record in successful marketing communications campaigns.
- Solid grasp of digital marketing practices, tracking, and response reporting.
- Exceptional interpersonal and communication skills.
- Strong multitasking abilities with excellent attention to detail.
- Exceptional time management skills and the ability to prioritise tasks effectively.
Job Offer
A chance to join a leading global conference and training organisation, as a Event Marketing Manager, offering a competitive base salary and bonus, with great progression opportunities.
