Marketing and Sales Technical Lead

MARKETING AND SALES TECHNICAL LEAD
Salary: Up to £65,000 with a 5% annual bonus
Location: Remote

Our client is on the hunt for a Marketing and Sales Technical Lead to revolutionise their marketing strategy. This role offers the opportunity to play a hands-on part in creating new customer journeys, data-driven marketing automations, and personalised AI campaigns. The ideal candidate will be an expert in Salesforce Marketing Cloud and possess the ability to collaborate effectively with multiple suppliers and internal stakeholders. This is a remote position that allows you to work from anywhere while making significant contributions to a dynamic team.


* Hands-on role in building new customer journeys
* Opportunity to deploy special projects in a short timeframe
* Remote working flexibility

What you'll do:

As a Marketing and Sales Technical Lead, your primary responsibility will be to take our client's marketing strategy to the next level. You'll have a direct impact on the end-to-end customer journey, designing and overseeing the implementation of campaigns across all touchpoints. Your expertise in Salesforce Marketing Cloud will be crucial as you review and re-configure the existing technical set up and CRM integration. You'll also provide technical mentorship to other team members, fostering a culture of continuous learning within the team.


* Design and oversee the implementation of campaigns across all touchpoints
* Review and re-configure the existing technical set up and CRM integration
* Provide technical mentorship to other team members
* Develop and execute personalised communication campaigns at scale
* Manage sales automation workflows to automate repetitive tasks
* Translate marketing data analytics into actionable insights
* Implement a lead scoring model to identify high-value leads
* Utilise machine learning in line with company policies

What you bring:

The ideal candidate for this Marketing and Sales Technical Lead role will bring a wealth of experience in Salesforce Marketing Cloud, along with a proven track record of delivering on marketing strategies within a property environment. Your deep understanding of marketing automation principles will be key as you navigate through complex problems, promoting technical growth within the team. Your exceptional communication skills will enable you to liaise effectively with both technical IT teams and broader non-technical audiences.

* Minimum 5 years of experience with Salesforce Marketing Cloud
* Proven track record in delivering on marketing strategies within a property environment
* Deep understanding of marketing automation principles and Salesforce Marketing Cloud best practices
* Experience in identifying target audiences and customer journey behavioural segmentation
* Proficiency with website auditing tools and Google Analytics 4 and Google Tag Manager
* Exceptional communication skills with both technical IT teams and broader non-technical audiences

What sets this company apart:

Our client is renowned for its commitment to innovation, continuous learning, and collaboration. They offer flexible working opportunities, allowing their employees to maintain a healthy work-life balance while contributing significantly to their roles. Their supportive leadership fosters an inclusive environment where every voice is heard, ideas are valued, and growth is encouraged.

What's next:

Ready to take your career to the next level? Don't miss this exciting opportunity!

We are committed to offering an inclusive recruitment experience. If you require accommodations because of disability or health condition, please email: gscemeaedi @ robertwalters.com. This position is being sourced through our Outsourcing service line.