Marketing Manager

WeShape - Marketing Manager

Who we are.

We Are WeShape. Founded in 2019, WeShape has a mission to become known as 'The Best at Tech Delivery’.

We are an award-winning technology consultancy, specialists in the advisory and implementation of DevOps, Software Engineering, Data and Cloud Native solutions with capabilities within the UK and Eastern Europe.

Over the last few years we have been pleased to have been awarded The Best DevOps Consulting Firm 2022, The Best DevOps Services Firm 2023 and The Best IT Services Company 2022 at the IT Industry Awards by Computing.

We are a B-Corp certified organisation where we have been recognised for our high standards of social and environmental performance, transparency, and accountability.

Our team is also behind two leading technology communities - London DevOps and London Tech Leaders, with a combined community of 12,000 where we discuss the latest technology trends within the market and an opportunity to network with industry experts.

The problem you’ll be solving.

WeShape have a unique operating model - our core team is made up of technical consultants and ex industry technology recruiters which enables us to identify customer technical pain points, build solutions and mobilise teams rapidly, at scale.

Our solutions include organisational & technical advisory, squad deployment, on-demand consultants, training & coaching and talent advisory.

We are looking for an ambitious individual to take the reins of our marketing department to drive the business towards growth. You will have the creative freedom to utilise your budget and implement your ideas, utilising our various dedicated partners to achieve this, as well as managing our Content Lead and building the Marketing Team out around you both.

Your role will include building strategic relationships (with other department heads, clients, and the internal team), building our content strategy and brand awareness to ensure we are well known in the consulting market, and working with your budget and resources to generate leads to support our dedicated sales team.

You will have a voice and be involvement in our ExCo meetings, exposure to and involvement in some of the industry's biggest and best events, as well as generous L&D opportunities in the company.

Our priorities for this role:

• Manage a full marketing strategy via various pre-established and new channels, and reporting results to the board on a monthly basis

• Drive lead generation, building processes to manage this and working closely with the sales team on the follow-up process

• Maximise brand awareness, utilising our marketing channels to push our company message and help us be known as the best consultancy in the tech market

• Manage various strategic agency and consultant partners, getting the best out of them

How we achieve these priorities will be up to you, but we’d imagine a typical week to include:

• Manage the marketing team : Running 1-1’s, assigning, delegating and managing workload

• Monitoring and tweaking our lead generation channels via Salesforce/Pardot, working closely with the sales team

• Managing our various branding channels (website, SEO, social media)

This role is for you if:

• You like the idea of autonomy over an entire department, with creative freedom to implement your own ideas utilising a generously allocated budget

• You like working independently, being trusted to manage the department and be held responsible for it

• You are passionate about marketing

• You have excellent communication skills and are willing to collaborate with multiple departments and stakeholders; both external and internal

• If you like working with experienced third parties to assist with the strategy and different channel delivery (consultants, agencies)

Ideally you’ll:

• 5+ years of marketing experience, preferably in B2B/Consultancy

• Experience/exposure to SEO

• Experience/exposure to paid ads

• A top tier attention to detail, and a clear organised calendar

• Management experience

• Virtual and in-person events experience

• Examples of successful lead generation strategies you have managed

• Concise and clear presenting skills

• Experience reporting to senior leadership via board meetings

• 1+ years experience on Salesforce or Pardot

• Experience and appreciation of cross collaboration across internal and external teams

What the future looks like.

You’ll work directly with our leadership team and help shape our marketing strategy across the UK and EMEA region.

So whatever the future brings - expansion, hiring, new tools and processes - will be in your hands. There’s a huge opportunity for personal growth in this role and as with any high-growth business, this role has the scope to change over time. You’ll be given the full support of the business who will heavily invest in your development with new tools, processes and training.

It will be massively rewarding, we have huge plans for WeShape and the growth of our functions and you’ll have a share in helping us achieve this.