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- Stakeholder & People management.
- Strategic Marketing mindset.
- B2B communications experience.
- You will create and execute Vitality’s marketing inventory in line with our agreed marketing service agreements with our 28 service providers.
- Build and maintain close working relationships with our service provider account management team as well as key contacts within the service providers.
- Creating bespoke customer-facing marketing resources - required to plan, implement and report on the success of initiatives and deliver ROI from marketing activity through clear tracking, measurement, analysis and making recommendations for optimisation. Alignment to wider marketing team activity, launch and campaign management.
- You will contribute to the planning and management of our acquisition, engagement and retention marketing plans and campaigns for both channels, supporting the business strategy and KPIs.
- Work with our CRM team to develop a dedicated communications strategy to our existing network of financial advisers within the strategic partnerships distribution channel.
- Alongside our technical marketing and marketing compliance teams - reviewing marketing content from financial advisers, which makes any reference to Vitality and our offering and make sure it adheres to our brand/digital guidelines.
- You will help the business take new products and product enhancements to market, working with the Proposition team and Marketing Centres of Excellence to deliver a range of multi-media assets.
- You will work with the Technical Marketing and Product teams to produce adviser facing content that can be utilised across various channels such as social media, email communications and web.
- You will be responsible for ensuring marketing collateral is compliant, managing existing & new material through the Vitality approval process (Compliance, Legal, Product) to adhere to FCA clear, fair, and not misleading guidelines.
- 4+ years of marketing experience, preferably within financial services
- University level education – ideally in Marketing or an equivalent qualification such as CIM/IDM
- Strong knowledge of Microsoft packages – Word, Excel, PowerPoint, SharePoint, Dynamics.
- Good ability to create, build and design compelling on-brand content and campaigns for clients and Vitality sales teams across a variety of marketing channels, including pre-sales marketing assets such as sales aids, webpages and emails.
- Good knowledge of marketing best practice, concentrating on pre-sales marketing and B2B and B2C communications
- Analytical skills with the ability to collect and analyse data in order to optimise pre-sales marketing asset strategy across a variety of channels.
- Knowledge of email deployment; working knowledge of HTML is a plus
- Good ability to manage expectations and communicate issues and barriers
- Good presentation and writing skills with the ability to turn “the complex” into simple language
- Strong sense of quality control and attention to detail, with a good sense of ownership and accountability
- Good ability to inject fresh ideas and creativity into the wider marketing team.
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
