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Are you an experienced Marketing professional with a passion for luxury real estate?
Company overview
My client is a fast-growing super-prime real estate brokerage based in London, specialising in the most exclusive properties in the city. They are known for their sophisticated approach, high-profile publicity, and dedication to delivering unparalleled service to our elite clientele. With an expanding team and a growing reputation, they are looking for a dynamic Marketing Manager to hit the ground running and lead their marketing efforts.
Position Summary
The Marketing Manager will play a crucial role in managing and elevating the Company's brand across three key pillars:
- Brand Marketing
- Agent Recruitment: Attract self-employed agents to join by showcasing the brand's prestige and opportunities.
- Brand Visibility: Enhance their professional and sophisticated presence, aligned with the company's position as a leader in London's luxury market.
- Individual Agents Marketing
- Provide branding tools to empower agents to elevate and promote themselves effectively.
- Implement A/B testing and other strategies to refine and improve their personal branding and promotional efforts.
- Client/ Property Marketing
- Create lifestyle-driven marketing campaigns to showcase properties, our primary revenue stream.
- Ensure high-quality content creation, including brochures, social media, and additional marketing materials for new and existing listings.
This role will be central to both strategic planning and hands-on execution, making it an exciting opportunity for someone eager to lead marketing efforts in a fast-paced, high-profile environment.
Key Responsibilities
- Strategic Leadership:
- Take ownership of the company's overall marketing strategy and execution.
- Lead weekly meetings to approve plans, ensure content aligns with the brand vision, and review marketing strategies for the week ahead.
- Support the development and execution of property brochures, campaigns, and event marketing.
- Content Creation & Campaigns:
- Develop high-impact marketing materials for new properties, including brochures, social media content, and bespoke campaigns.
- Drive campaigns to enhance brand reputation and visibility.
- Plan and execute campaigns for property-specific events and occasions such as Christmas, Halloween, and other key dates.
- Event Participation & Award Submissions:
- Oversee participation in key industry events such as the Spears event and other prestigious gatherings.
- Lead applications for industry awards to strengthen the company's position in the market.
- Agent Branding Support:
- Work closely with agents to develop personal branding strategies and tools that align with company standards.
- Provide hands-on guidance and creative support to elevate individual marketing efforts.
- Growth & Recruitment:
- Partner with senior leadership to attract and onboard new agents, ensuring they understand and align with the Park Lord ethos.
- Collaboration & Flexibility:
- Work closely with key stakeholders to deliver reliable and innovative marketing solutions.
- Support on building the brand in one of its biggest growth periods.
What We're Looking For
- Experience & Skills:
- 3+ years in marketing, preferably in luxury, real estate, or lifestyle industries.
- Proven expertise in social media management, branding, and property marketing.
- Strong creative and strategic skills, with experience in content creation and campaign planning.
- Proficiency in tools like Adobe Creative Suite, Canva, and social media platforms.
- Personal Qualities:
- A self-starter who thrives in a fast-paced environment and can hit the ground running.
- Reliable, trustworthy, and able to manage multiple priorities.
- A keen eye for detail, with a passion for sophisticated and professional branding.
- Cultural Fit:
- Inspired by the high standards of industry leaders and a understanding of distinctly London sophistication.
- A team player who values collaboration and growth.
Why Join?
- Be part of a fast-growing company with an ambitious vision and significant media presence.
- Work in an innovative and flexible environment, combining high-profile projects with a personal, hands-on approach.
- Opportunity to lead marketing efforts and shape the brand's identity as it scales.
- Access to FORA membership in Marylebone and the chance to engage with high-profile clients and events.
If you have the relevant skills and personal attributes required for this role and are currently looking for the opportunity to expand your skills and experience in the property industry, then please do not hesitate to contact me.
We work as one
The key to growth is in our differences, not similarities. Alongside our partners, building a diverse, inclusive and equal environment is at our core: everyone is made to feel welcome and encouraged to be their authentic self. Respect isn't an opt-in, it's the only way forward.
