Marketing Project Manager

Job: Marketing Project Manager (Fully Remote)

• Full time role paying £3000 per month (=C£36k) billed via invoice
• Fully remote with flexible hours
• Free access to wellbeing products, courses & retreats

Created in 2012 by a holistic health expert, breathing therapist and pharmacist this globally recognised holistic wellbeing organisation is a school based on yogic breath techniques. They are a fast-growing company committed to empowering individuals through transformative breathwork practices. As they continue their expansion, they seek a skilled digital marketing professional to help drive their growth and take their community to the next level. This is an exciting opportunity to work with a dynamic team and be a key player in their mission to promote well-being and mindful living.

Role:

Reporting to their Commercial Director, their Marketing Project Manager will be responsible for the project management of day-to-day aspects of their digital marketing efforts.

Your objective is clear: acquire new customers and drive business growth.

Championing a hands-on approach, you’ll work collaboratively with internal stakeholders to generate briefs, implement plans, and measure campaign performance.

Key Responsibilities:

Project Management & Process Improvement:

Manage multiple, simultaneous projects from planning and brief writing through to delivery and quality control, ensuring all campaigns are on-brand, on-time, and within budget.

Use and improve the campaign briefing process, fostering better communication and efficiency between teams.

Customer Acquisition & Campaign Execution:

Develop and execute comprehensive digital marketing campaigns, driving customer acquisition for their wellbeing products, including courses, app memberships, and retreats.

Utilize A/B testing, user feedback, and analytics to optimize sales funnels and customer journeys, ensuring continuous improvement through data-driven insights (GoHighLevel).

Collaborative Campaign Management:

Work with their creative, tech, and media teams - as well as external agencies, to develop high-performing marketing campaigns and produce collateral to enhance promotional efforts.

Coordinate with their community manager, video editors, and copywriters to align messaging and visual assets across all marketing channels.

Data Analysis & Optimisation:

Use marketing intelligence, customer insights, and analytics to understand audience behaviour and the effectiveness of campaigns (Segmetrics, GA4).

Monitor and report on key performance indicators (KPIs), providing analysis and insights to stakeholders for continual optimization - employing a "test and learn" approach to maximize ROI.

What You’ll Need:

Essential: Strong project management skills with the ability to handle multiple tasks and meet tight deadlines.

3+ years of experience in a data-driven digital marketing role, ideally in a fast-paced or start-up environment.

Proven track record of executing and managing successful digital marketing campaigns from concept to reporting.

Excellent communication skills with the ability to present ideas, campaigns, and results confidently.

Highly analytical with a strong grasp of web analytics, A/B testing, and performance marketing metrics.

Creative thinker and proactive problem solver with a hands-on attitude and willingness to try new ideas.

Must be able to work within UK office hours.

Native or fluent English speaking, reading, and writing.

Experience in the wellness industry is desirable but not required.

Other Stuff:

£’s; up to =C£36k depending on experience. NB: due to the business being headquartered in the USA, remuneration for their UK employees is via monthly invoice (in this instance, anything up to £3k per month).

Location; fully remote, anywhere in the UK with flexibility and autonomy.

Perks; Free access to company products, including training courses, Opportunities to attend company events and retreats, Work with a friendly team in a high-growth business environment, Networking opportunities, attending fun events, and meeting creative and aspirational individuals, Scope for progression as the business grows, The ability to have a transformational impact on the lives of others.

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Profile 29 recruitment keywords: marketing project manager management health wellbeing yoga breath breathwork remote home based customer acquisition campaign data analysis optimisation process project management