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Our global online ecommerce client is seeking a dynamic Product Marketing Manager to drive inbound product marketing and outbound go-to-market strategy for their financial services programs.
This is a unique opportunity to become an integral part of the global product marketing team, partnering cross-functionally with product, consumer insights, design, channel marketing, communications, customer service, and sales/market teams.
The ideal candidate is an experienced product marketer who has developed product marketing strategies, including synthesizing research into a targeted strategy, encompassing product-market fit, value propositions, messaging/positioning, and go-to-market plans.
As this role requires close partnership with UK/DE third-party entities, UK/DE sellers and central teams, we require business proficient written and verbal proficiency in English and German, along with the ability to accommodate Pacific Time and Central European Time Zones.
What you will accomplish:
- Lead product value proposition narrative and go-to-market strategy within the financial services team.
- Shape product roadmaps by synthesizing market, customer, and competitive insights and building audience segmentations.
- Establish customer feedback loops to refine product narrative and value proposition.
- Develop product messaging, value propositions, and proof points for external audiences.
- Manage go-to-market strategy and oversee channel experts to ensure impactful product launches.
- Track customer engagement and feature adoption by coordinating across marketing, PR, customer service, and sales teams.
- Define and monitor success metrics for product launches and drive in-market growth and adoption.
What you will bring:
- 5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives
- Strong track record of developing product and go-to-market strategies at financial services companies or in payments within e-commerce companies
- Proven ability to drive innovation and execute projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research techniques
