Sales Manager - Hospitality and Events
Our client is a market-leading household name within the entertainment space.
With an international presence and an exciting business plan - this is a brilliant time to join the company and be part of the journey.
They are seeking a dynamic and experienced Sales Manager with big ideas and big ambition!
Please note the role is based in White City - 4 days a week in their lovely, bright, fun and friendly office.
KEY ACCOUNTABILTIES
Evaluate and deliver business opportunities and results
- Implement the Sales Strategy to drive Conferences and Events
- Work with the National Conferencing and Corporate Sales Manager to agree targets and KPI’s
- Determine if enquiries are profitable and a good business mix for the relevant Venue
- Build understanding of each prospects company, their conferencing requirements, decision making process, criteria and timescales
- Deliver against revenue targets and within budget
- Complete an agreed number of proactive sales appointments each week including in person presentations/pitches to agencies
Generate new revenue and maximise existing relationships
- Create, develop and maintain a new business pipeline, with new leads and prospects, appointments.
- Develop relationships with key local corporate bookers and agencies
- Proactively identify and develop new business via cold calling and networking
- Establish the venues conferencing & event space in the local market
- Secure additional business with existing customers either proactively or in response to enquiries
- Work closely with the onsite cinema teams to deliver, show rounds and events
- Hold site visits and fam (familiarisation) trips at the venue as required
- Act as the interface between internal teams and the customer to ensure smooth communication throughout the sales process
- When required create and tailor new business proposals for clients ensuring that they are fit for purpose and in line with company guidelines
- When required attend tradeshows and industry events
- Work with National Conference and Events Manager to organise client showcases
Managing, monitoring and reporting
- Complete template documentation to capture and record requirements of potential opportunities
- Record and continually update conversations and written communications regarding new or incremental business in the Hubspot platform with follow up actions
- Keep information up to date on business pipeline to show growth and development of key business areas and clients
- Produce sales activity reports as required
- Attend monthly team meetings updating on business growth by territory and Venue performance
- Work closely with the on-property team and relevant head office teams to manage enquiries, Proposals and Contracts
- Fully evaluate feedback from clients and cinema teams in order to develop and implement clear action plans to achieve continued business success
THE PERSON
Technical Knowledge & Experience
Essential
- Experience within the Conferencing, Event Management or Corporate Hospitality industries and a good understanding of the requirements of Corporate Customers
- Significant track record of new business and Account Management focused sales within a regional role
- Experience of generating £1m revenue on a yearly basis
- Proven commercial track record with extensive experience in new account acquisition and management
- Knowledge and experience of the Request for Proposal process (RFP)
- Familiarity with C&E, and corporate sales strategies
- Great network within the hospitality industry
- Experience of successfully nurturing relationships from the beginning
Desirable
- Experience in selling Venue conference and event space
- Experience of using Hubspot