Senior Marketing Manager

Fantastic opportunity for a marketer with experience of developing and delivering ticket sales campaigns to join this world-renowned London theatre.

THE COMPANY
Our client is a leading producer of theatre which entertains and inspires audiences across the UK and around the world. They are on a mission to make a positive impact, spark imagination and make theatre accessible to the widest possible audience.

THE ROLE
The Senior Marketing Manager will develop and deliver creative, audience-focused and data-led strategies and campaigns which drive sales for a range of shows.

You will:
- Lead the end-to-end planning, strategy and delivery of integrated marketing strategies
- Engage with existing customers while also growing a diverse range of new audiences through targeted outreach initiatives
- Promote the Theatre's membership offer and fundraising activities
- Track daily sales performance against income targets
- Manage ticket inventory and respond to booking data and audience trends
- Monitor and optimise organic and paid media campaigns
- Collaborate with internal stakeholders and external agencies to create a range of assets for show campaigns, develop marketing materials, and ensure their timely delivery across owned channels (CRM, social media and website) and paid media
- Develop and nurture marketing partnership opportunities
- Manage and develop a Marketing Coordinator

This role is based in Central London with 3 days per week in the office.

YOU
The successful candidate for this Senior Marketing Manager role MUST have significant prior experience of leading on the delivery of campaigns which drive ticket sales, in either the arts, heritage or live entertainment sectors.

You will also:
- Have significant experience of working with a range of internal and external stakeholders, including those at a senior level
- Be passionate about the growth and diversification of theatre and/or performing arts audiences, and have experience of working on behavioural change campaigns
- Have experience with ticketing systems - e.g. Spektrix, Tessitura
- Have demonstrable experience of tailoring communication for a wide range of audiences and stakeholders
- Be comfortable working to multiple deadlines with effective time management skills
- Have a flexible and collaborative attitude, with the ability to show initiative
- Have experience of working with and managing media and/or creative agencies
- Be confident using data and audience insight to measure impact and inform decision-making

If that sounds like you, apply now!

NB: You must be eligible to work in the UK

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

Marketing, Digital and Creative Recruitment
Stopgap - Talent With A Spark