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The Advocate Group are partnering with a global FMCG business, on the hunt for a proven Shopper Marketing Executive with experience in retail marketing and activation.
About the role:
As Shopper Marketing Executive for Grocery, you will be responsible for delivering and executing activations in this channel to drive growth and brand awareness.
Key Responsibilities:
- Coordinate and deliver activations aligned with channel plans.
- Partner with customers to enhance brand value and performance.
- Collaborate with marketing and sales on partnerships and activations.
- Support the activation calendar around key brand moments.
- Manage innovation launch plans in Grocery.
- Monitor KPIs, optimise campaigns, and ensure clear ROI.
- Collect activation insights and report to the Insights & Reporting Manager.
- Research and share competitor insights and best practices.
- Contribute to brand planning and strategy to drive growth.
About you:
- Experience in Customer/Trade/Shopper Marketing within an FMCG environment.
- Strong understanding of the UK retail landscape.
- Demonstrable experience of planning and delivering activations in a range of customers, ensuring the needs of the business and the needs of the customer are met.
- Strong project management skills.
- Ability to understand and utilise category insights to inform activation plans.
- Passion for the world of spirits, an interest to join a growing business & the desire to make your mark!
Get in touch with Erin at the Advocate Group or APPLY NOW to be considered for this exciting vacancy.
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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
