Head of Paid Media & Strategy - Sports Marketing Agency

Title:  Head of Paid Media & Strategy – Sports Marketing Agency

Location : London – 2 days a week

Salary £60-£80k plus benefits package

** Must have the necessary right to live and work in the UK**

I’m looking for a Head of Paid to join a boutique marketing agency based in Canary Warf that specialises in International Sports Marketing, they have been delivering great work to International sports team and Olympic teams for under over a decade and have built a great stable of clients across, Football, Basketball, Equestrian and Golf (but that’s barley 1/3 of their clients)

The role is very broad and will give a lot of day to day variety. The role does requires extensive Paid Media experience they are looking for a through leader who is at the bleeding edge of Paid Media, You will touch on ever aspect of the business from pitching new work, mentoring the Media team to presentation your new learnings to the company.

You will join an already established leadership team with reports in excess of 25 strong and report to the CEO. This role will be a solo contributor but there will be the expectation that this role does mentor younger talent as part of this role. The Ideal candidate will be an inspirational individual that really knows their stuff when it comes to Paid Media and can be seen as an ever-learning Guru.

This role is client-facing and will be working with a range of clients each with unique challenges and goals. This selection of clients all have seven-figure budgets and often operate on a UK or global basis, so there is plenty of opportunity to experiment with campaigns across different regions.

All of them have a Growth mindset so they will be constantly pushing for a greater ROI, building strong trustworthy relationships with the clients and act as a consultant and prepared to push back when needed.

This role primarily focuses on Paid Media but it’s looking to grow into an Omni Channel role (they have additional training available (if you need it)). They are happy to cross-train to other areas of marketing or creativity in the long term, they believe learning never stops so aim to provide learning opportunities constantly, this leaves your career progression completely in your hands.  

The most important thing for this agency is you and your personality. Skills can be taught but ambition and drive can’t; as long as you have heaps of that then this could be the perfect move for you.

Responsibilities

• Develop and implement omnichannel media strategies, ensuring alignment with client objectives and KPIs.
• Stay ahead of media trends, identifying new opportunities to enhance client campaigns and drive results.
• Work closely with our Technology team regarding tracking, attribution and reporting, using tools like GA4, GMP..
• Drive product innovation by developing new solutions (e.g. CRO, SEO, MVT, DCO) that deliver measurable impact.
• Work closely with Business Development to identify growth opportunities, support with proposals and expand our media offering.
• Shape Go-to-Market strategy for media services, ensuring we continue to lead in sports performance marketing.
• Coach and mentor colleagues using your media expertise, ensuring they have the skills and support to thrive.
• Champion cross-functional collaboration, ensuring media strategies integrate seamlessly with creative, content and client service teams.

Experience Required

• Proven experience leading performance media strategy and executing high-impact campaigns.
• Deep expertise in digital media platforms, attribution models, and performance tracking.
• A strong commercial mindset with a track record of driving revenue and growth.
• Thrives in a fast-paced, dynamic agency environment, with a preference for experience in smaller, agile agencies over larger corporate settings.
• A natural leader who can inspire teams and external partners, whilst fostering a culture of innovation and influence.
• A passion for emerging media trends and technologies, with a curiosity for what’s next.
• While a strategic leader, you’re also willing to roll up your sleeves and be hands-on when needed.
• Experience in sports marketing, digital media, or a related industry is preferred but not essential.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner Practice Lead, DigitalBlue Pelicanmax@bluepelican.co m