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As a Sponsorship Sales Manager, you will be responsible for securing sponsors for for a portfolio of North American business conferences. This role requires a consultative, needs-based sales approach and the ability to effectively communicate the value proposition of our events to potential sponsors. You'll gain exposure to diverse business topics and build valuable professional contacts while honing your sales and negotiation skills.
Client Details
My client is a B2B digital media and events organisation. They have been a proud facilitator of intelligence sharing for more than 25 years. Their specialised B2B events span seven diverse industries and attract business professionals from around the world.
They are a reliable and unwavering voice on current trends, the latest technology, best practices and so much more. They cater to the ever-changing needs of their communities by keeping their finger on the pulse of every market they serve. Their summits are specially designed to connect solution providers with buyers in need of innovation and growth.
Description
As the Sponsorship Sales Manager, your key responsibilities will include:
- Consistently meet and exceed sponsorship sales targets for each assigned conference.
- Employ a consultative/challenger approach to effectively communicate the benefits of sponsorship.
- Develop customised, needs-based proposals that align client objectives with event offerings.
- Proactively generate new business leads through various channels.
- Conduct thorough research and build prospect databases using industry intelligence and tools like Apollo.
- Manage the entire sales cycle, from prospecting and negotiation to contract signing and post-sale client management, ensuring seamless execution of sponsorship agreements.
- Maintain accurate sales pipeline management and forecasting.
- Adhere to Strategy Institute's sales processes and best practices.
- Collaborate effectively with the conference team to balance sales opportunities with content quality, maximise event promotion, and ensure smooth on-site execution.
Profile
The successful Sponsorship Sales Manager candidate will have the following:
- Minimum 2 years B2B media/events sales experience
- Proven track record in B2B sales, preferably within the publishing, conference, or exhibition industry.
- Demonstrated success in a full-cycle (360°) sales role, with a focus on outbound lead generation.
- Experience using lead generation software (e.g., Apollo) and CRM systems (familiarity with HubSpot is a plus).
Job Offer
- Competitive salary with a yearly performance-based bonus (£41-47k basic + c£20k OTE uncapped).
- Remote work (both on site and at event).
- A diverse and positive work environment.
- A culture that encourages teamwork and open communication.
- Ongoing training and mentor-ship support.
- Limitless potential for learning, growth, and career advancement across various industry verticals.
