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We are excited to partner with a leading Public Relations agency that specializes in food & drink, travel & lifestyle and the environmental sectors. Our client is looking for a talented Trade FMCG PR Account Manager to join their team. This is a fantastic opportunity for someone with a strong background in trade PR within the FMCG sector who is looking to take the next step in their career and work with some of the top brands in the market with a fun and friendly team.
This role will allow you to work on high-profile campaigns, manage key client relationships, and contribute to the overall success of the agency’s portfolio.
This role is on a hybrid schedule with 3 days a week in their central London office (Tuesday, Wednesday, Thursday).
Key Responsibilities:
- Client Relationship Management: You’ll act as the primary point of contact for key FMCG clients, providing strategic PR guidance and ensuring the delivery of high-quality results.
- Campaign Strategy & Execution: You will lead the development and implementation of trade-focused PR campaigns, ensuring alignment with clients’ goals.
- Media Relations: Cultivate and maintain relationships with trade media, journalists, and industry influencers to ensure maximum exposure for your clients.
- Content Creation: Write compelling and effective press materials, including press releases, case studies, media pitches, and thought-leader articles.
- Project Management: You will manage multiple accounts and campaigns, ensuring timely delivery, meeting budgets, and exceeding client expectations.
- Reporting & Insights: Monitor the effectiveness of PR campaigns, analyse results, and provide clients with actionable recommendations for improvement.
- Industry Knowledge: Stay up-to-date on industry trends, competitor activity, and opportunities, ensuring your strategies remain innovative and effective.
Key Requirements:
- Experience: You’ll need at least 3-5 years of PR agency experience in FMCG, with strong experience in managing trade PR accounts.
- Skills: A proven track record in media relations, campaign management, and crisis communications, with strong written and verbal communication skills.
- Industry Knowledge: A deep understanding of the FMCG trade landscape, consumer behaviour, and how to leverage trade media for maximum impact.
- Creativity: Ability to develop and execute innovative PR strategies tailored to trade audiences.
- Organization: Excellent time-management skills and the ability to manage multiple client campaigns simultaneously.
- Team Player: Collaborative and adaptable, with a proactive approach to problem-solving.
