Data Analyst - Join a Growing Market Research Powerhouse

Are you a data-driven individual with a passion for brands and advertising? Do you thrive in a collaborative environment where your analytical skills can make a real impact? If so, we want to hear from you!

We are a leading market research company known for our cutting-edge data analytics and deep understanding of brand strategy, experience, and communications. We partner with some of the biggest names in the FMCG, financial, automotive, leisure, and healthcare sectors, helping them grow and "glow" through insightful research. We're proudly employee-owned, a certified B-Corp and Investors in People Gold.

As a Data Analyst, you will play a crucial role in our project lifecycle, from initial design to final delivery. You'll work alongside a close-knit team of experienced researchers and analysts, contributing to both data-focused projects and those leveraging survey data across a diverse range of brands. This role offers the opportunity to develop your analytical skills, working with techniques like segmentation and driver analysis, and progress from standard marketing techniques to more advanced analytical methods.

Responsibilities:

Collaborate with senior team members to design market research projects with an analytical focus (e.g., driver analysis, segmentation, conjoint).
Clean and analyze survey data, performing tasks ranging from creating simple tables to conducting complex explorations.
Work effectively within a team environment, contributing to the overall success of the company.
Communicate confidently and clearly with both colleagues and clients.

Essential Skills:

Strong proficiency in R programming (e.g., data wrangling, function writing, string processing). Knowledge of other statistical packages (e.g., SPSS) is a plus.
Expertise in MS Excel and comfort with MS PowerPoint.
Meticulous attention to detail and a systematic approach to coding.
A curious mindset, with the ability to understand client questions and anticipate their needs.
A talent for uncovering stories within data and translating them into actionable insights.

Desirable Skills:

Experience withanalytical techniques in primary research, including:
- Regression techniques (linear, logistic, Shapley)
- Segmentation
- MaxDiff/Conjoint
- Pricing techniques (Van Westerndorp, Gabor-Grainger)
Familiarity with MS Excel Macros or VBA.
Knowledge of dashboarding packages (e.g., Shiny, Dash, PowerBI, Tableau).
Working knowledge of Linux OS.

We Are Aspire Ltd are a Disability Confident Commited employer