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Harris Hill is urgently seeking a Digital Fundraising Specialist to support a Human right charity, starting ASAP for 2 months possibly longer.
This role is to take over from a leaver and cover the role into the new year where they will go out for longer term cover.
The Digital Marketing Specialist - Fundraising, will work closely with the Senior Digital Marketing Specialist and Fundraising teams to plan and deliver an innovative digital fundraising strategy across paid marketing channels, including paid social and pay-per-click (PPC). They will be responsible for driving the digital fundraising income to support the work of the charity
Experience
Overseeing campaigns on digital paid marketing platforms to attract new financial supporters/customers.
Creating financial supporter/customer acquisition strategies and content plans to deliver personalised, engaging and multi-touchpoint journeys.
Managing projects, communications, budgets and operational workloads.
Knowledge
Industry standards, best practice and trends in digital paid marketing.
Awareness of inclusive principles and ways of working, including ethical fundraising values and practices.
Skills
Excellent analytics, reporting and evaluation on the effectiveness of paid marketing campaigns, using this to continually test and optimise.
Technically proficient in using paid marketing platforms, analytics and optimisation tools, and project management tools.
Experience
Utilising Google Analytics, Google Data Studio, Google Ads, Meta Ads Manager.
Leading digital innovation projects to test new platforms, channels and fundraising products.
Working with digital marketing agencies on project management.
If you would like to hear more, please apply for further details.
