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Our client, an innovative West London music incubator, is seeking a Digital Marketing Manager to create and implement all digital strategy and social media channels for artists’ campaigns.
Key responsibilities will include:
• Tailoring the roster of artists’ digital marketing to promote their music releases, tours, merchandise, and events. • Collaborating with artists, management, and creative teams to originate content that expresses the artist’s brand and voice. • Managing social media advertising, email marketing, and influencer partnerships to amplify artists’ reach and engagement. • Providing oversight for the creation of graphics, photos, written content, and videos for social media, websites and digital platforms. • Monitoring and analysing the performance of digital campaigns and social media activities. • Using data to refine strategies and optimise outcomes for digital and social campaigns. • Reporting to management and artists with key metrics. • Working with artists, external partners, and internal teams to create cohesive marketing strategies. • Enhancing the company’s artists with the establishment of relationships with media outlets, key stakeholders, and influencers. • Planning and executing paid advertising campaigns across social media, search engines, and digital platforms to drive engagement and conversions. • Monitoring and optimising ad spend to maximise ROI. • Expanding the company’s social media presence across social platforms. • Engaging with followers to grow online community engagement.
Requirements:
• Experience in digital marketing within a frontline label is essential, ideally with artist development focus. • Demonstrable experience managing digital marketing campaigns and social media accounts for brands and artists. • Robust knowledge of social media platforms, digital advertising, and analytics tools. • Able to work in a fast-paced environment and manage multiple projects simultaneously. • Excellent communication skills. • Creative thinking skills. • Hands on project management skills. • Authentic passion for music and understanding of the independent music scene.
Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion. The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.
