-
At least 6+ years of relevant B2B marketing experience.
-
Campaign management Knowledge of the marketing campaign life cycle, this includes planning, strategy, execution, and reporting of a campaign.
-
Go-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products.
-
Generate demand for Google Cloud products by landing integrated campaigns and marketing activities in the UK Public Sector.
-
Create and execute UK Public Sector marketing activities, working with multiple, matrix ed stakeholders to craft messaging, content, and channel strategy.
-
This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
-
Drive mind-share and demand generation activities such as events, social, and advocacy programs.
-
Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
-
Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives.
Back to searchHead of Public Sector Marketing, UK & Ireland, Google Cloud
Harvey Nash
Posted 17 hours ago, valid for a month
London, Greater London EC1R 0WX
Full Time
In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.
Sonic Summary
- The position requires at least 6+ years of relevant B2B marketing experience.
- Candidates should have knowledge of the marketing campaign life cycle, including planning, strategy, execution, and reporting.
- The role involves generating demand for Google Cloud products through integrated campaigns and marketing activities within the UK Public Sector.
- Responsibilities include creating and executing marketing activities while collaborating with multiple stakeholders to develop messaging and channel strategy.
- The salary for this position is competitive and commensurate with experience.
