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- Lead Marketing Projects: Take initiative to drive marketing outcomes for products/projects by managing tasks and guiding workstreams.
- Conduct Research & Analysis: Lead user research, and market analysis, and gather insights to provide recommendations to the team about products and features.
- Develop User Journeys: Work with different teams to create user journeys and lifecycle strategies for current and future consumers.
- Identify Growth Opportunities: Find ways to grow user numbers, increase engagement with new features, and boost adoption of existing features.
- Create Marketing Strategies: Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.
- Project Management: Help define project scopes, manage priorities, and allocate resources effectively.
- Set & Measure Goals: Set ambitious but achievable goals, then track and measure success.
- Lead Projects: Plan and manage projects, ensuring everything stays on track and is completed on time.
- Manage Stakeholder Interests: Balance competing priorities from different teams and keep everyone updated on project progress.
- Proactively Find Opportunities: Look for new ways to improve processes and drive business growth.
- Solve Problems: Use different approaches to solve problems and find the best solutions.
- Build New Processes: Create new processes, methods, and features to address future challenges.
- Make Smart Business Decisions: Prioritize the most impactful ideas that will drive growth and make decisions confidently.
- Drive mind-share and demand-generation activities such as events, social, and advocacy programs
- Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives
- Generate demand for Cloud products by landing integrated campaigns and marketing activities in the UK Public Sector
- Create and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategy
- Collaborate Across Teams: Work with different teams to align resources, strategies, and goals to scale work effectively
- Mentor Junior Team Members: Support and guide junior team members and help them get up to speed with their roles
- Build Relationships: Foster strong relationships with internal teams and external partners, offering guidance and support
- Align with Partners: Make sure all teams and partners understand and align with each other's goals
- Manage External Partners: Manage relationships with agencies, contractors, or vendors to ensure quality work and timely delivery
- Coordinate Timelines & Goals: Make sure all related project timelines and goals are integrated and aligned
- Subject Matter Expert: Be the go-to person for marketing programs and product knowledge
- Deep Product Knowledge: Use your expertise in products, user insights, messaging, and brand strategy to guide the team
- Stay Updated: Continuously stay informed on industry trends and product landscapes
- Adapt Communication: Adjust your communication style to fit different products or goals
- Confident Presentations: Present ideas clearly to cross-functional teams and influence decisions through presentations
- Expand Knowledge: Continue to develop new skills and knowledge that can help you grow in your role
