Paid Media Manager

Job Title: Paid Media Manager

Location: London, UK

Job Type: Full-time, Permanent

We are looking for a talented and results-driven Paid Media Manager to join our dynamic team in London. As a Paid Media Manager, you will be responsible for leading the planning, execution, and optimization of paid media campaigns across various digital channels. This role is ideal for a strategic thinker with a deep understanding of digital advertising, a passion for data-driven decision-making, and a track record of delivering high-performance campaigns.

• Campaign Strategy and Planning:

  • Develop and implement paid media strategies across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and display networks.
  • Collaborate with internal teams to align paid media strategies with overall marketing objectives and brand goals.
  • Conduct thorough audience research and competitive analysis to inform campaign planning and targeting strategies.

• Campaign Management and Optimization:

  • Manage day-to-day operations of paid media campaigns, including setup, bidding, targeting, ad copy creation, and performance tracking.
  • Monitor campaign performance against KPIs and objectives, making data-driven adjustments to maximize ROI.
  • Perform regular A/B testing on ads, landing pages, and audience segments to improve campaign effectiveness.

• Analytics and Reporting:

  • Utilize analytics tools such as Google Analytics, Facebook Insights, and other platforms to track and measure campaign performance.
  • Prepare detailed performance reports, highlighting key metrics, insights, and recommendations for optimization.
  • Present campaign results and strategic recommendations to clients and internal stakeholders.

• Budget Management:

  • Manage and allocate campaign budgets effectively across channels to ensure optimal performance and return on investment.
  • Monitor and control spend to stay within budget while achieving maximum impact and efficiency.
  • Provide accurate forecasting and financial reporting on campaign budgets and outcomes.

• Collaboration and Leadership:

  • Work closely with creative, content, and SEO teams to ensure cohesive messaging and strategy across all digital channels.
  • Mentor and guide junior team members, sharing best practices and providing training to enhance their skills.
  • Engage with clients to understand their business needs, providing strategic advice and ensuring satisfaction with campaign outcomes.

• Innovation and Growth:

  • Stay up-to-date with the latest trends, tools, and technologies in paid media and digital marketing.
  • Experiment with new platforms and advertising techniques to identify growth opportunities.
  • Continuously seek ways to innovate and improve the effectiveness of paid media campaigns.

• Technical Skills: Expertise in using platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising tools. Proficiency in Google Analytics and data analysis is essential.
• Strategic Thinking: Strong strategic planning skills with the ability to translate business objectives into effective paid media strategies.
• Analytical Skills: Excellent analytical and problem-solving abilities, with a strong grasp of key performance metrics and how to optimize for them.
• Communication: Strong verbal and written communication skills, with the ability to present complex information in a clear and compelling manner.
• Attention to Detail: High level of accuracy and attention to detail, particularly in campaign execution, reporting, and budget management.
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred but not essential.
• Adaptability: Ability to thrive in a fast-paced environment, managing multiple projects and deadlines effectively.

• Competitive salary with performance-based bonuses.
• Opportunities for career growth and professional development.
• Flexible working arrangements, including the possibility of remote work.
• Access to industry-leading tools, resources, and training.
• A collaborative and innovative work environment in the heart of London