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Hybrid working
A leading Digital Advertising Agency is seeking an "Amazon" Campaign Manager to join their rapidly growing Activations team.
Embracing creativity and data-driven solutions to stay ahead, this global agency has won numerous awards for best place to work and continuously champions a diverse and vibrant culture, in all that they do.
Role Overview
The Campaign Manager plays a key role within the Activation team. Reporting into the Associate Account Director, the Campaign Manager owns all client operational work from media responses and planning to campaign set-up and optimisation within the digital buying platforms. You will work closely with Digital Marketing Analysts to ensure campaigns run smoothly and deliver to the campaign goals.
About the Role
- Lead day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
- Build strong client relationships, anticipating needs that support their primary focus areas
- Create cross-channel digital brief responses and media plans which effectively meet client business and campaign goals, providing a clear rationale
- Collaborate with external media and creative agencies to ensure cohesive planning and optimal campaign execution
- Manage campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
- Optimise campaign performance (brand and/or acquisition) against forecasts, driving results for continued improvement and providing new ideas and solutions
- Provide clear and concise insight and analysis of campaign results across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc)
- Build relationships with key media partners and technology vendors (e.g. Google, Meta, Amazon) to deliver best in class service and opportunities for our clients
- Identify additional revenue opportunities and create accompanying proposals
- Train and coach Digital Marketing Analysts to develop and grow within the team
- Work with the other (Senior) Campaign Managers to brainstorm and implement wider company and client focused initiatives
Desired Experience and Skills
- 2+ years of hands-on in platform experience, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social
- Experience with Amazon DSP and/or Sponsored Ads required
- Digital planning experience (client, agency or DSP side)
- A proven passion for digital media/advertising & technology
- Strong people & communication skills
- Excellent client service approach and ability to multitask with great attention to detail
- A technical/analytical mind-set
- Enjoyment when working as part of a team
- Coaching or line management experience
