Event Demand Generation Specialist

We are Global IT Recruitment specialist that provides support to the clients across UK, and Europe.

Job Title: Event Demand Generation Specialist

Location: Shoreditch (Hybrid - 2 to 3 days per week onsite)

Duration: 12 months contract initially

The Opportunity:

• We're looking for a creative thinking, high-performing candidate with a passion for technology and profound experience in demand generation or digital marketing. Join us to create outstanding, best-in class events, conferences and tradeshows that excite and delight our digital marketing customers across Europe.
• As a key member of the International Events team, you should be an innovative and effective individual with vision, single-mindedness, willingness to work hard and a focus to deliver outstanding experiences and business results. The ideal candidate will balance attention to detail with delivering on the big picture, effectively collaborate with internal peers, steer project teams, lead agencies and multiple projects.
• The Event Demand Generation EMEA will lead the development and execution of European event demand generation campaigns and tactical plans to drive registrations, boost attendance, and expand audiences. Success in this role requires proven experience in campaign marketing or demand generation.
• You’ll be joining an established and team with varied strengths in one of the world’s best workplaces and working with some exceptional people to help client build a vibrant brand!

What you’ll do:

• Develop, drive and implement demand generation plans for Client’s Thought Leadership and flagship events in EMEA
• Build targeted and personalised storyline for each campaign and devise audience strategies and tactics to ensure attendance & revenue goals are achieved
• Partner with various marketing teams to confirm and deliver plans across multiple channels, e.g. web, email, paid media, social media, market-specific channels
• Identify optimisation opportunities, test & and enhance new formats, and closely supervise performance to drive customer growth through new channels and conversion optimisation
• Effectively lead agencies to create copies and assets tailored to each tactic, channels and journey on time, the highest quality and budget
• Define and be responsible for the post-event campaign and use a data driven approach to extract insights on strategy, findings and performance

What you need to succeed:

• Demonstrated expertise in demand generation or digital marketing, with a collaborative and innovative approach; experience in event marketing and the tech industry is a valuable plus.
• A passionate marketer with focus on cross-channel campaign management, optimisation and data segmentation and personalisation of programmes; B2B and B2C knowledge preferable.
• Technical flexibility combined with an analytical and proactive approach understanding attendee engagement
• Excellent at working quickly, efficiently and well organised
• Great attention to detail and monitoring key measures
• Proficient presentation, excellent verbal and written communication skills across all levels
• Experience in a fast paced, deadline driven environment, leading multiple projects simultaneously
• Educated to university degree level or equivalent in business, marketing, technology or a relevant field
• Native / Fluent in English, German or French is a benefit