Marketing Manager / Events

Marketing Manager - Events

Location: London - Hybrid (2 days in-office)
Salary: 40,000 - 45,000

We are looking for a Marketing Manager to lead strategic and hands-on marketing efforts for a portfolio of 20 industry-leading events across transport, infrastructure, energy, rail, and planning. This role requires a data-driven, proactive marketer who can take ownership of multi-channel campaigns, drive delegate acquisition, and optimise marketing performance.

Key Responsibilities:

• Develop and implement marketing strategies for flagship conferences, forums, and masterclasses
• Drive email marketing, data segmentation, and automation to increase engagement and registrations
• Analyse campaign performance, addressing email open rates, conversion trends, and audience insights
• Oversee website management, including WordPress updates, digital content, and event registration systems
• Work with internal teams (design, digital, sponsorship, and events) and external partners to enhance marketing efforts
• Provide line management for a Marketing Executive, ensuring effective campaign delivery and team development
• Develop and refine marketing plans based on analytics, past event performance, and audience insights
• Manage CRM and marketing software, including Salesforce, Spotler (or similar email platforms), and lead scoring tools
• Lead reporting, mid-campaign analysis, and post-event evaluation to optimise future strategies
• Support delegate acquisition and sponsorship marketing through targeted messaging and outreach

Key Skills & Experience Required:

• Experience in event marketing, particularly in delegate acquisition and campaign management
• Strong understanding of email marketing, automation, and CRM platforms (Salesforce, Spotler, or similar)
• Ability to analyse data, identify trends, and adjust marketing strategies accordingly
• Hands-on experience with WordPress and event registration platforms
• Line management experience or mentoring junior team members
• Ability to manage multiple projects and deadlines in a fast-paced SME environment
• Strong stakeholder management and ability to influence senior teams
• Commercial mindset with a focus on ROI and driving event growth

This is an exciting opportunity for a motivated and strategic Marketing Manager to take ownership of event marketing in a growing organisation. If you are looking for a hands-on role with autonomy and impact, apply today.

We Are Aspire Ltd are a Disability Confident Commited employer