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Head of Marketing 0771

THE MUSIC MARKET
Posted 2 days ago, valid for 16 days
Location

London, Greater London NW5 1UH, England

Salary

£24,000 - £28,800 per annum

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Contract type

Full Time

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Sonic Summary

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  • Our client, a management company specializing in electronic music, is looking for a Head of Marketing to lead initiatives for their roster of artists.
  • This role offers two days a week of work from home and requires substantial marketing experience in the music or entertainment industry.
  • Key responsibilities include driving engagement across platforms, overseeing digital advertising campaigns, and optimizing campaign performance using data insights.
  • The position requires a robust understanding of digital marketing, social media trends, and project management skills, along with a passion for music.
  • The salary for this role is competitive, reflecting the candidate's experience and expertise in the field.

Our client, a management company specialising in electronic music, is seeking a Head of Marketing to lead initiatives for their exciting roster of artists. The role offers two days a week WFH.

Key responsibilities will include:

  • Driving engagement across digital and traditional platforms with the successful implementation of marketing strategies.
  • Spearheading social media strategy and content planning for artists.
  • Ensuring a consistent and compelling brand presence online.
  • Overseeing and managing digital advertising campaigns to include social media ads, DSP promotions, and influencer partnerships.
  • Aligning marketing activities with release cycles and major events in collaboration with record labels, creative agencies, and PR teams.
  • Optimising campaign performance and identifying growth opportunities using data insights.
  • Driving ticket and merchandise sales, working with touring and merchandise teams.
  • Handling sponsorships and partnerships with artist brands.
  • Using industry best practices and cutting-edge strategies to keep abreast of latest marketing innovations.
  • Providing oversight and coordination of content creation; photo/video shoots, BTS content and fan-driven activations.
  • Adjusting strategies according to marketing KPIs and measurable outcomes of success.

Requirements:

  • Substantial music/entertainment/creative industry marketing experience.
  • Robust understanding of digital marketing, streaming platforms, and social media trends.
  • Adept user of Google Ads, TikTok Ads, Meta Business Suite and other digital advertising platforms.
  • Strong project management skills.
  • Ability to work collaboratively with external partners, artists, and managers.
  • Understanding of fan engagement strategies.
  • Passion for music.
  • Knowledge of graphic design, video editing, or content creation tools is desirable.

 

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.

 

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By applying, a The Guardian Jobs account will be created for you. The Guardian Jobs's Terms & Conditions and Privacy Policy will apply.