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Our client, a management company specialising in electronic music, is seeking a Head of Marketing to lead initiatives for their exciting roster of artists. The role offers two days a week WFH.
Key responsibilities will include:
- Driving engagement across digital and traditional platforms with the successful implementation of marketing strategies.
- Spearheading social media strategy and content planning for artists.
- Ensuring a consistent and compelling brand presence online.
- Overseeing and managing digital advertising campaigns to include social media ads, DSP promotions, and influencer partnerships.
- Aligning marketing activities with release cycles and major events in collaboration with record labels, creative agencies, and PR teams.
- Optimising campaign performance and identifying growth opportunities using data insights.
- Driving ticket and merchandise sales, working with touring and merchandise teams.
- Handling sponsorships and partnerships with artist brands.
- Using industry best practices and cutting-edge strategies to keep abreast of latest marketing innovations.
- Providing oversight and coordination of content creation; photo/video shoots, BTS content and fan-driven activations.
- Adjusting strategies according to marketing KPIs and measurable outcomes of success.
Requirements:
- Substantial music/entertainment/creative industry marketing experience.
- Robust understanding of digital marketing, streaming platforms, and social media trends.
- Adept user of Google Ads, TikTok Ads, Meta Business Suite and other digital advertising platforms.
- Strong project management skills.
- Ability to work collaboratively with external partners, artists, and managers.
- Understanding of fan engagement strategies.
- Passion for music.
- Knowledge of graphic design, video editing, or content creation tools is desirable.
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Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.
The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.
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