Head of Sales

UK – Fully remote

Competitive package plus commission/bonus

Are you an ambitious sales professional with a passion for spirits and a track record of success in the alcohol industry? We're recruiting on behalf of a dynamic and rapidly growing premium spirits brand, recognised for its award-winning range in a renowned category featured in high profile publications.

This female-founded startup is redefining the cocktail experience and is looking for a Head of Sales to lead their UK retail and European export business.

About the Role:

As Head of Sales, you’ll be at the forefront of this exciting brand’s growth, taking ownership of their UK and European sales strategy.

Your mission will be to drive off-trade and export sales, secure new business opportunities, and expand distribution networks. This role is perfect for a proactive leader who thrives in a startup environment, where no two days are the same, and the potential for growth is limitless.

Key Responsibilities:

Lead new business development across UK retail and European export markets.
Strengthen the brand's presence in the UK’s off-trade sector, including independent retailers.
Collaborate with on-trade teams to secure listings in key venues like bars and restaurants.
Build relationships with European distributors to unlock new markets.
Identify creative opportunities, including events and festivals, to boost brand visibility.
Use your industry network to drive revenue and build diverse customer relationships.

Ideal Candidate Profile:

Proven experience in alcohol sales, particularly in the spirits sector.
Strong knowledge of the UK Off Trade landscape, and idealy experience working with European distributors.
A self-motivated, independent ‘go-getter’ who thrives on closing deals and building long-lasting partnerships.
A hands-on approach with a passion for brand-building and developing growth strategies.
Commercially astute with excellent communication and negotiation skills.

Why This Opportunity?

Join a vibrant, entrepreneurial team committed to creating something special in the spirits industry. With international presence and future expansion on the horizon, this is an unparalleled opportunity for a sales leader to be part of a brand that’s going places.

If you’re ready to take the next step in your sales career, apply today and become part of this exciting journey!

The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.

Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.

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