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?? London, hybrid ?? 2 stage interview process
? Reports to the Account Director
?? Food & beverage (foodservice/retail/grocery) ?? £37-42k Account Manager ?? £43-47k Senior Account Manager
About the Role
KRG is delighted to be recruiting for a Trade PR Specialist (Account Manager or Senior Account Manager) on behalf of a leading, certified B-Corp PR agency. This is a fantastic opportunity for an experienced PR professional to join the agency's trade team, working with high-profile food & beverage clients across foodservice, retail, and grocery sectors.
If you have a strong background in B2B and trade PR, excellent industry contacts, and a passion for driving impactful campaigns, this role could be your next career move.
Key Responsibilities
- Client Relations:
- Act as the primary client contact, managing a portfolio of high-profile food & beverage accounts. The majority of which are long-term, retained accounts.
- Develop and implement strategic trade PR campaigns, tailored to client objectives.
- Ensure exceptional client service through consistent communication and proactive updates.
- Media Relations:
- Build and nurture relationships with key trade and B2B journalists, particularly in foodservice, retail, and grocery.
- Create and pitch compelling narratives to secure impactful media coverage.
- Stay informed about industry trends to identify opportunities for client exposure.
- Serve as day-to-day contact with journalists and influencers on client's behalf.
- Confidently answer journalist and influencers' questions, coordinate requests for product and interviews and provide useful information. Add strategic context, offering competitive comparison and long-term corporate positioning.
- Thorough knowledge of target media, and sharing that knowledge with junior staff.
- Campaign Management:
- Plan, execute, and evaluate creative trade PR campaigns, ensuring measurable results.
- Write and edit press releases, feature articles, and other media content.
- Collaborate with creative teams to deliver innovative campaign materials.
- Team Leadership:
- Mentor and support junior team members, fostering professional growth and high performance.
- Delegate effectively, ensuring smooth delivery of projects within deadlines.
- Event Management:
- Coordinate and manage trade events, product launches, and press briefings.
- Represent clients at key industry events, enhancing their visibility and influence.
- Performance Analysis:
- Track and report on campaign success, providing data-driven insights to clients.
- Propose optimisations and future strategies based on results.
Candidate Profile
We are looking for candidates with:
- Proven PR experience at Account Manager or Senior Account Manager level, within a PR agency.
- A strong background in B2B and trade PR, specifically within foodservice, retail, or grocery sectors.
- Established media relationships with key UK trade publications, chefs and journalists.
- Exceptional writing, editing, and communication skills.
- A strategic mindset with the ability to balance creative thinking and results-driven approaches.
- Strong organisational and project management skills, with experience managing multiple accounts.
- A collaborative and proactive approach to team and client relationships.
What's on Offer
This role comes with an excellent package, including:
- Wellness hours, 4pm Friday finishes, and core office hours to promote flexible working.
- 23 days holiday (increasing with service), plus bank holidays, plus Christmas shutdown.
- Enhanced maternity, paternity and adoption leave.
- Discretionary bonus scheme, new biz bonuses, profit share bonus, rail cards, season ticket loans etc.
- Vitality private health care - optional but encouraged.
- A focus on employee wellbeing - planned 'quiet time' with no interruptions, encouraged to not work outside of standard hours, no eating at your desk policy, planning for unplanned conversations etc.
- Six-weekly feedback sessions, feedback on campaigns, office perks and general thoughts and feelings.
- Mental health trained managers with mental health champions in each of their 3 UK offices.
- One-to-one sessions with an external life coach.
- Monthly social events on the house.
- Dedicated training academy.
- A collaborative team culture in a modern central London office.
How to Apply
If you're an experienced trade PR professional with a passion for the food & beverage sector and the skills to thrive in this dynamic role, we'd love to hear from you.
To apply, please apply directly to this advert or reach out to discuss further.
