Social Media Manager - Prestigious Brands

We are seeking a sophisticated and strategic Social Media Manager to oversee the social media presence of two prestigious brands. The ideal candidate will have a background in luxury, lifestyle, or journalism and an understanding of high-net-worth audiences. This role requires creativity, precision, and the ability to craft content that resonates with an elite, global readership.

You’ll manage content strategies across key platforms, drive engagement, and ensure the brands remain leaders in the luxury travel and fine wine sectors.

Location: London

Role Type: Permanent, Full-time

Structure: Hybrid

Salary range: Up to £50,000

Key Responsibilities:

• Lead and implement tailored social media strategies for two brands, maintaining distinct brand voices.
• Create and curate premium content (graphics, videos, reels, and copy) designed to engage a high-net-worth audience.
• Manage posting schedules across platforms (Instagram, LinkedIn, Facebook, X, TikTok) to optimise reach and engagement.
• Oversee paid and organic campaigns, targeting affluent communities and industry leaders.
• Cultivate strong community engagement, responding to messages, comments, and fostering meaningful connections.
• Collaborate closely with editorial teams to amplify articles, features, and industry insights.
• Leverage in-house reporting tools to track performance, generate insights, and fine-tune strategies.
• Identify and collaborate with influencers, luxury brands, and key industry figures for strategic partnerships.
• Stay on top of luxury market trends, social media innovations, and platform updates.

Attributes & Experience:

• Proven experience as a Social Media Manager within luxury, lifestyle, or journalism sectors.
• Strong understanding of content that appeals to high-net-worth individuals.
• Experience managing social media for premium brands, luxury publications, or niche audiences.
• Skilled in creating visually compelling and editorial-quality content.
• Proficiency in social media management tools and adaptability to in-house analytics platforms.
• Knowledge of paid social media campaigns and audience targeting.
• Strong storytelling, copywriting, and communication skills.
• Ability to interpret performance data and adjust strategies accordingly.
• Familiarity with influencer marketing and high-profile brand partnerships.

Qualifications:

• Degree in Marketing, Journalism, Communications, or a related field (or equivalent experience).
• Experience working with luxury travel, fine wine, or lifestyle brands.
• Understanding of SEO, audience engagement strategies, and content optimisation.
• Confidence in using in-house reporting tools and data-driven decision-making.