- Develop measurable media plans that are grounded in objectives and audience insights, and deliver innovation and business outcomes
- Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution, and optimization
- Serve as a subject matter expert, developing work that incorporates industry innovation, planning, and measurement best practices, across digital and traditional channels
- Build strong working relationships with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work
- Partner with external media agencies, and Global Media teams to drive cohesive media planning and execution around the globe
- Manage multiple media work streams and deliverables to ensure flawless campaign execution, working in close coordination across internal and external teams
- Analyse campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting
- Media planning experience
- XFN collaboration with multiple teams
- International curiosity who is open to work in a market they haven't before
- 8+ years’ experience in media planning, either within an agency or within a client organization
- Experience working on multiple international markets (EMEA and/or LATAM)
- Proven track record in building strong relationships, navigating cross-functional teams, and presenting to stakeholders and leadership
- Proven experience in measurement, analytics, and in gathering audience insights and using those to tell a compelling story
- Experience managing the development of full-funnel media strategies
- Strong knowledge and understanding of the trends impacting media, measurement, and analytics
- Experience in planning and executing multi-channel media campaigns and working in data-driven environments
- Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research
- Experience managing a media agency
- Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
- Experience working in a fast-paced, ambiguous environment
- Deep understanding of the entire digital ecosystem and how and where analytics can drive decision-making — the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI