Conversion Manager

Our client is looking for a Conversion Manager to enhance student engagement and drive enrolments through strategic communication, events, and digital initiatives. You will join the Communications and Engagement department, where you will lead campaigns, manage a Student Engagement Coordinator, and ensure a smooth journey from enquiry to enrolment.

This role offers a competitive benefits package to support work-life balance, health, professional growth, and overall wellbeing.

The work you do here is important and impactful and our client is proud of being the best as what they do. Their ideal candidate will be:

• A degree or equivalent professional experience.
• Proven experience in developing conversion strategies, managing digital communications, and organising both online and in-person events (experience in higher education is a plus).
• Excellent copywriting, oral, and written communication skills, with the ability to engage diverse audiences.
• Strong organisational skills and meticulous attention to detail, with proficiency in CRM systems, Excel, and data analysis.
• A proactive, creative, and problem-solving mindset, capable of working independently and collaboratively in a fast-paced environment.
• Understanding the factors influencing the student decision-making process and conversion.
• Knowledge of CRM systems and proficiency with Excel and databases, as well as reporting skills.
• Sensitivity to the needs of international prospective students.
• Experience in a leadership or line management role.
• Willingness to work evenings, weekends, and unsocial hours as required, and to represent the institution at national and international recruitment fairs and conferences.

No two days working here will be the same, but generally as a Conversion Manager, you can expect to be responsible for:

• Developing and executing segmented, omni-channel conversion plans that guide prospective students from enquiry to enrolment.
• Designing and managing tailored "keep warm" communications and personalised campaigns for both on-campus and distance learning applicants.
• Leading the implementation and maintenance of our CRM system to handle enquiry responses, web forms, and email touchpoints while setting and monitoring performance KPIs.
• Collaborating with internal stakeholders to ensure consistent messaging and smooth coordination of student communications.
• Planning, coordinating, and executing online and in-person events such as open days, webinars, and guided visits, including managing budgets, scheduling, and logistics.
• Overseeing the student ambassador programme-handling selection, onboarding, and engagement activities-and managing online communities across platforms like Discord, Facebook, and WhatsApp.
• Maintaining and updating the study section of our website with accurate and engaging content, as well as managing the distribution of pre-programme information (e.g., timetables and reading lists).
• Overseeing the creation of multimedia content (videos, social media reels, blogs) that supports conversion activities.
• Tracking, monitoring, and analysing event attendance and conversion data to refine strategies and ensure a strong return on investment.
• Set and track KPIs to ensure conversion activities align with recruitment goals.
• Manage event budgets, staff coordination, and payments for student ambassadors.
• Build and maintain relationships with internal and external teams for seamless communication.
• Track competitors to refine engagement strategies.
• Oversee student-generated content and multimedia materials to support conversion.
• Manage online platforms like Discord, Facebook, and WhatsApp to engage prospective students.

If you are interested in this Conversion Manager role and would like to find out more, please contact Jamie Watson at Clearline Recruitment, or apply now!

Job Title: Conversion ManagerSalary: £39,000 - £44,000 per annumLocation: Central London Full Time