General Manager – Luxury Fitness Club

Location: London

Salary: £60,000 - £65,000

I am working with a London based premium fitness business who are home to elite athletes, top-tier personal trainers, and an exclusive clientele. A high-end gym, offering unparalleled facilities, bespoke training programs, and a luxury fitness experience. If you are an experienced, visionary General Manager to oversee the flagship gym and elevate the brand to new heights.

The Role:

As General Manager, you will hold complete responsibility for the day-to-day operations and long-term success of the venue. This role requires a dynamic, entrepreneurial leader who thrives in a high-performance, luxury environment. You will be accountable for the overall management of the club, ensuring operational excellence, exceptional member satisfaction, and a profitable business model. developing policies to managing staff performance, ensuring a superior member experience, driving membership sales, and maintaining financial control. As a true ambassador of the BXR brand, you will cultivate a unique culture, set ambitious goals, and steer the team towards excellence.

Key Responsibilities:

Drive team performance and effectiveness while maintaining a positive, high-energy work environment.
Ensure exceptional member experiences that lead to high satisfaction and retention.
Strategically develop the club's market presence, lead sales efforts, and manage business development initiatives.
Manage the club's P&L, controlling expenses while driving profitability and operational efficiency.
Recruit, train, and develop a world-class team. Foster personal growth opportunities and create a positive work culture.
Oversee day-to-day operations, ensuring a safe, functional, and secure environment. Monitor performance and implement internal processes to improve efficiency.
Forecast financial needs, prepare annual budgets, control expenditures, and manage cash flow to achieve set financial targets.
Drive membership and personal training package sales, with a focus on exceeding sales targets and maintaining strong client relationships.
Ensure compliance with all relevant HR, legal, and health & safety requirements, including daily checks and routine safety tests.
Regularly assess team performance, set clear goals, provide coaching, and enforce productivity standards. Design and implement incentive schemes to motivate the sales team.

The Ideal Candidate:

A track record of successful management in luxury, high-performance environments.
Strong experience in overseeing large teams, managing P&L, and driving business growth.
Ability to analyse data, identify trends, and develop actionable business strategies.
A natural leader who communicates effectively with both the team and the membership, inspiring trust and loyalty.
A deep commitment to quality service, member satisfaction, and operational excellence.
A driven, innovative individual with a passion for growth and a proactive approach to new challenges.

If you're ready to make a lasting impact at one of London's most prestigious fitness destinations, contact for more information.