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Global Marketing Insight Analyst
Up to £72,000
Hybrid - London
A great opportunity to join a leading airline as a Global Marketing Insight Analyst
THE COMPANY
The business is one of the world's leading airlines and they looking to hire a Global Marketing Insight Analyst as they seek to expand their Marketing Effectiveness team.
Joining this team as a Global Marketing Insight Analyst, you'll lead the delivery of quality analysis to influence decision making within the Brand and Marketing teams across the business. With a key focus on the effective use of marketing spend to drive revenue and enhance customer experience.
YOUR ROLE AND RESPONSIBILITIES
- Defining measurement of effectiveness of marketing activity globally
- Provide strong understanding of cross channel effectiveness of marketing investment
- Working across Econometric Modelling, Incrementality testing and more
- Taking ownership of various marketing campaigns
- Working on customer segmentation and delivering cross channel audience insights to support marketing planning and campaigns
- Deliver analysis, reporting and insights to drive business change
- Acting as an SME in marketing performance analysis
YOUR SKILLS AND EXPERIENCE
- Experience in SQL and Python
- Strong background in performance marketing and econometrics
- Expertise in data manipulation and data extraction
- Strong commercial background
THE BENEFITS
- Up to £72,000 + benefits
- Hybrid
- London
HOW TO APPLY
If interested in the role please send your CV to Jordan Victor via the Apply Link below
