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My client a large global brand is looking for an experienced Marketing Insights Analyst on a 6 month contract basis. This is a Hybrid Role and Inside IR35.
The Marketing Insights/Data Analyst will lead our downstream reporting and analysis initiatives, supporting the Acquisition team with dashboards, ad-hoc reports and insights to drive continued growth in acquisition volume and improvements in investment efficiency.
How will you make an impact in this role?
- Lead UK Services Marketing and Acquisition downstream reporting (demographics, spend/engagement, gaming), running BAU and campaign analysis and building dashboards.
- Contribute to the acquisition strategy for UK Services by identifying and proposing new insights
- Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports
- Build relationship and collaborate with wider UK and International Marketing teams, Finance, COE, EDDS and external data providers and benchmarking partners
- Coordinate projects and liaise with data teams regarding automation opportunities
Minimum Qualifications:
- Expert level Excel data analysis and visualisation
- Ability to manipulate large amounts of data and build automated reporting solutions
- Strong programming skills in SQL and/or HIVE
- Advanced Power Point skills, including creating charts and graphs
- Highly numerical and financial/business acumen
- Strong attention to detail and organisational skills required
