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Digital Marketing Senior Executive
London based
40,000 to 50,000 annually
Company: Our client based in London are a global, sector-focused law firm providing services to businesses in aerospace, commodities, construction, energy and resources, insurance and reinsurance, and shipping.
Job description:
- Act as the main point of contact day-to-day for the firm's website (WordPress) and action incoming queries and requests and ensure the website is kept up to date.
- Posting regular content on the website, manage website user accounts and provide training and support to other website user groups such as HR (Vacancies) and Communications (PR).
- Support SEO related activity including keyword research, page redirections, link building, and identification and migration of high-ranking pages.
- Facilitate content drafting for the website, sharing guidance and instructions and updating copy for SEO, helping to define H1, H2 and H3 content, meta descriptions, and relevant back-end tags as appropriate.
- Provide support and advice to the Communications team on social media management and provide best practice recommendations based and data analysis.
- Working with the team to advise on the preparation of marketing lists, including ensuring GDPR/PECR and data quality best practices are adhered to, and deliverability issues are addressed.
Experience needed:
- A minimum of three years' experience in a digital marketing role.
- Experience analysing and reporting on Google Analytics (GA4) and Looker Studio.
- Experience in using Content Management Systems (WordPress).
- Basic HTML and CSS skills desirable.
- Experience of e-Marketing and CRM, ideally Vuture and InterAction.
