Digital Marketing Specialist

Skillcast have an exciting opportunity for a Digital Marketing Specialist to join the team.

Location: London, Hybrid (minimum of 2 days in office per week)

Salary: £65,000 - £70,000 per annum + Bonus

Contract: Full Time, Permanent

About Us:

Skillcast is one of the UK’s fastest-growing RegTech companies, dedicated to helping companies build more ethical, compliant and resilient workplaces. We provide compliance platforms and e-learning courseware that help our clients digitise, automate, and consolidate compliance processes.

Digital Marketing Specialist – The Role:

As a hands-on Digital Marketing Specialist, you will be instrumental in driving digital growth for our B2B SaaS company in the UK market.

Your role encompasses optimising and managing our website on the HubSpot platform, increasing on-page conversion rates for inbound MQLs, implementing SEO strategies, and supporting the design and execution of paid media campaigns, with a focus on PPC (Google Ads, Bing) and LinkedIn Ads.

Digital Marketing Specialist – Key Responsibilities:

- Identify keyword trends, monitor SERP rankings, and benchmark against competitors to identify new opportunities in our different market sectors

- Optimise website content, meta tags, and structure for better organic visibility and to accommodate various devices

- Track SEO performance and adjust strategies to improve rankings, engagement, and traffic

- Monitor and improve all other website performance metrics including core web vitals, page experience, engagement, domain authority, retention and more

Digital Marketing Specialist – You:

Experience and Skills:

- 5 years’ experience in a similar role within a corporate environment

- Proven success in driving growth on relevant key metrics and SEO best practices (keyword research, on-page optimisation, technical SEO)

- Commercial expertise with CRO techniques/tools (A/B testing, SEMrush, GTM, GSC, GA4, user behaviour analysis)

- Strong background in website optimisation and management (preferably HubSpot CMS)

- Analytical mindset with a strong ability to interpret data and provide actionable recommendations.

- Excellent presentation, communication, and collaboration skills for cross-functional teamwork

Tools and Technical proficiency:

- Expertise with SEMrush, Hotjar, Mouseflow or similar as well as GA4, GTM, GSC, and HubSpot.

- Skilled in HTML, CSS, and basic JavaScript.

- Proficiency in optimising PPC campaigns on Google Ads, Bing Ads, and LinkedIn Ads platforms.

Digital Marketing Specialist - Benefits:

- Join a growing business in a thriving and innovative sector

- Hybrid working

- Competitive salary plus quarterly performance-related bonuses

- 28 days holidays plus Bank Holidays

- Contributory Pension

- Health Care Plan upon completion of probation

- Life Assurance upon completion of probation

Applicants should live within commutable distance of London and be eligible to work within the UK.

To submit your application for this exciting Digital Marketing Specialist opportunity, please click ‘Apply’ now.