Senior CRM Marketing Executive - Global Entertainment £38,000 - £40,000City – 1 day in the office per week The successful candidate must have proven experience in a similar role, ideally within ecommerce or an entertainment related company. A fantastic opportunity for an experienced CRM Executive to join a globally renowned entertainment company in a brand new role. You will be responsible for the development of a new CRM system for all B2C engagement across international markets, working closely with key stakeholders in brand communications, ecommerce and digital content. The Role:

Coordinate all B2C CRM activity across all stakeholders
Create and optimize lifecycle, resign journeys and automations based on continual data analysis
Segment customer data via progressive profiling and other tactics to develop highly targeted and personalized campaigns
Maintain database to ensure all B2C campaigns are compliant with GDPR
Work with the Paid Marketing Executive on effective acquisition campaigns and initiatives
Work on activation strategy to grow data and establish ongoing content plans, optimizing landing pages and customer journeys
Own the retention, reengagement and referral strategy with a view to developing a highly engaged audience
Continually track and analyse results with regular reporting to key stakeholders and senior management.
Coordinate content for newsletters and other automations with Publishing editorial, Website Editors and Content Marketers.

Essential requirements:

Recent experience in a CRM focused role
Experience within ecommerce, entertainment, media, or similar industry is essential
GooglyAnalytics is highly desirable
Data focused and insight driven, with an understanding of how to continually refine campaigns
Salesforce experience is desirable, but not essential

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