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Senior CRM Marketing Executive - Global Entertainment FTC

Morgan Spencer
Posted 7 hours ago, valid for 12 days
Location

London, Greater London EC1R 0WX

Salary

£42,000 - £1 per week

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • The Senior CRM Marketing Executive position offers a salary of £42,000 and requires recent experience in a CRM focused role.
  • This role is based in a global entertainment company and involves working one day in the office per week.
  • The successful candidate will develop a new CRM system for B2C engagement across international markets, collaborating with various stakeholders.
  • Key responsibilities include optimizing customer journeys, maintaining GDPR compliance, and executing targeted campaigns based on data analysis.
  • Experience in ecommerce or the entertainment industry is essential, and familiarity with tools like Google Analytics and Salesforce is desirable.
Senior CRM Marketing Executive - Global Entertainment - FTC£42,000City – 1 day in the office per weekThe successful candidate must have proven experience in a similar role, ideally within ecommerce or an entertainment related company.A fantastic opportunity for an experienced CRM Executive to join a globally renowned entertainment company in a brand new role.You will be responsible for the development of a new CRM system for all B2C engagement across international markets, working closely with key stakeholders in brand communications, ecommerce and digital content.The Role:
  • Coordinate all B2C CRM activity across all stakeholders
  • Create and optimize lifecycle, resign journeys and automations based on continual data analysis
  • Segment customer data via progressive profiling and other tactics to develop highly targeted and personalized campaigns
  • Maintain database to ensure all B2C campaigns are compliant with GDPR
  • Work with the Paid Marketing Executive on effective acquisition campaigns and initiatives
  • Work on activation strategy to grow data and establish ongoing content plans, optimizing landing pages and customer journeys
  • Own the retention, reengagement and referral strategy with a view to developing a highly engaged audience
  • Continually track and analyse results with regular reporting to key stakeholders and senior management.
  • Coordinate content for newsletters and other automations with Publishing editorial, Website Editors and Content Marketers.
Essential requirements:
  • Recent experience in a CRM focused role
  • Experience within ecommerce, entertainment, media, or similar industry is essential
  • GooglyAnalytics is highly desirable
  • Data focused and insight driven, with an understanding of how to continually refine campaigns
  • Salesforce experience is desirable, but not essential
Our mission: To be the leading Executive Secretarial & Support recruitment consultancy in London, for employers and jobseekers alike. To receive regular updates of our current vacancies why not set up job alerts.EQUAL OPPORTUNITIES Morgan Spencer Recruitment is committed to equal opportunities and actively seeks applications from all sectors of the community irrespective ce of gender, race, colour, nationality, ethnic or national origin, disability, marital status, sexual orientation, having responsibility for dependents, age, religion/beliefs, or any other reason which cannot be shown to be justified.CONFIDENTIALITY: All applications are dealt with in strictest confidence and will be processed in accordance with the Data Protection Act 1998Morgan Spencer Limited, registered in England & Wales No: 4254114

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

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