A highly successful global online casino and bingo brand is looking for a well-rounded Senior Digital Media Executive to join its ever-growing performance marketing team. Along with a salary of up to £45,000 per annum, you will also receive hybrid working, an annual bonus, life insurance and a pension scheme.You will be responsible for managing, optimising, and profitably scaling their YouTube, Programmatic and Native campaigns across multiple markets, but will focus on new markets such as Greece/Brazil and the USA. They are looking for someone who has a proven track record in leading programmatic, native and YouTube performance marketing at a high level. You will find yourself working closely with internal marketing teams in the UK and other markets to produce campaigns that deliver results, as well as directly with platforms to ensure best-in-class marketing campaigns are delivered (in line with growth and CPA/LTV targets in very competitive markets). As Senior Digital Media Executive, you will:

Set up, plan, optimise and report back on performance across campaigns, including but not limited to: Programmatic Display, Native Display and paid YouTube campaigns, as well as In App DSP platforms and in-house CTV/Audio activity to complement the overall branding proposition
Work with colleagues to plan, deliver and execute successful monthly, quarterly and annual marketing plans for channels
Closely monitor and deliver performance for their respective channels within the defined KPIs (growth volume, CPA and LTV) and develop their branding channels alongside our core branding activity
Work closely with external agencies (where relevant) and account management teams to optimise and deliver performance within the defined KPIs
Report on relevant marketing channel performance on a daily/weekly/monthly basis to all relevant stakeholders
Assist in identifying and testing new channels outside their existing marketing mix in order to add scale to the performance plans
Assist in developing robust tracking and measurement systems to ensure they understand the performance of their campaigns accurately, working with their internal BI team, in-house marketing analyst and other stakeholders as required
Work with marcoms and in-house creative teams (and external agencies where relevant) to develop effective creative to serve through the channels you manage

We’re looking for a Senior Digital Media Executive with:

Experience in the Digital Marketing field in the UK, with other market experience hugely beneficial
Experience in the iGaming industry (beneficial but not mandatory) and experience in working for a digital performance agency would be a plus
Experience across all performance marketing platforms with a core focus in Programmatic Web and In App DSPs, Google Ads or DV360, Taboola and Outbrain
Expert understanding of digital tracking, measurement, and reporting tools used in day-to-day digital marketing ops, including but not limited to: Ad Servers (such as CM360), MMPs (such as AppsFlyer, Adjust, Singular, etc), GA4, Tableau
Solid understanding of creating strategies for the full customer funnel (acquisition, branding, retention) and the synergies between performance marketing and traditional media
Experience in continuous creative/copy testing for display, native and YouTube activity and proven experience briefing creative teams/studios and developing appropriate Static, video and animated assets for the above channels
Experience in working with multi-nationals and the ability to assimilate relevant cultural and regulatory differences
Must be data focused with the ability to gather data, provide actionable insights and share it in a digestible fashion, as well as being able to create stories by seamlessly integrating a variety of data sources

To apply for this role as Senior Digital Media Executive, please click apply online and upload an updated copy of your CV. Note: The job title of ‘Senior’ relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience. Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.

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