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- Managing the setup and maintenance of tracking and marketing tagging systems to ensure accurate data collection and reporting.
- Implementing and documenting data layers to support comprehensive tracking and analytics requirements.
- Supporting the setup of Facebook Conversions API (CAPI), Google Enhanced Conversions, and other data collection integrations.
- Designing and implementing data collection plans, including tag management and event tracking.
- Working closely with vendors, marketing teams, developers, and internal teams to understand requirements, provide technical guidance, and ensure successful implementation.
- Developing and maintaining detailed documentation for tracking setups, data layers, and integration processes.
- Conducting audits and quality assessments of tracking setups to ensure data accuracy and integrity.
- Staying updated on industry trends, emerging technologies, and best practices in digital marketing implementation. Suggest enhancements to improve tracking accuracy and efficiency
- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
- Expertise in managing multiple projects simultaneously with a track record of delivering on time and within scope
- Exceptional attention to detail, ensuring high standards of quality in all outputs
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
- Experience in digital marketing implementation, web analytics, or a similar role. Proven experience with tag management systems and data layer implementations
- Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts. Experience with Facebook CAPI and Google Enhanced Conversions is highly desirable
- A solid background coding in JavaScript
