- At least 6+ years of relevant B2B marketing experience.
- Campaign management Knowledge of the marketing campaign life cycle, this includes planning, strategy, execution, and reporting of a campaign.
- Go-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products.
- Generate demand for Google Cloud products by landing integrated campaigns and marketing activities in the UK Public Sector.
- Create and execute UK Public Sector marketing activities, working with multiple, matrix ed stakeholders to craft messaging, content, and channel strategy.
- This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
- Drive mind-share and demand generation activities such as events, social, and advocacy programs.
- Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
- Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives.
Back to searchHead of Public Sector Marketing, UK & Ireland, Google Cloud
Harvey Nash
Posted 10 hours ago, valid for a month
London, Greater London SW1A2DX, England
£40 - £45 per hour
Full Time
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Sonic Summary
- The job requires at least 6+ years of relevant B2B marketing experience.
- Candidates should have knowledge of the marketing campaign life cycle, including planning, strategy, execution, and reporting.
- The role involves generating demand for Google Cloud products through integrated campaigns in the UK Public Sector.
- Responsibilities include creating and executing marketing activities while collaborating with multiple stakeholders to develop messaging and content.
- The position offers a competitive salary, although the specific amount is not disclosed in the provided information.
