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Location - Based in Fulham, with occasional travel to other sites in West London & Aldershot.
Our client is a fantastic charity that offers a wide range of services and support to Veterans and their dependants.
The ideal candidate will be a creative communications professional with a strong understanding of the digital landscape, particularly within the (military) charity sector. They will be experienced in planning and creating engaging social media, newsletter and website content for a variety of internal and external audiences, with an eye for design and a firm understanding of appropriate language and tone for a charity working with vulnerable adults.
Key Responsibilities
- Implementing communications strategy across external channels (social media, website, email newsletters) and internal channels (physical residentsā newsletters, intranet blog posts, email updates).
- Managing and creating engaging content for the social media channels (Instagram, LinkedIn, Facebook, Twitter).
- Writing regular newsletters, blog posts and website content for supporters and stakeholders.
- Identifying and acting upon opportunities for collaboration and influencer/celebrity advocacy.
- Growing the digital audience, engagement and brand recognition including identifying opportunities for collaboration and celebrity advocacy.
- Leading communication with tenants including a physical tenant newsletter delivered regularly across all sites.
- Communicating with staff including a regular staff newsletter, ensuring staff are aware of and feel connected to all aspects of the work and impact.
- Interviewing residents to develop case studies and articles, ensuring safeguarding and sensitivity are made priorities.
- Working closely with the Fundraising Manager and Fundraising Officer to ensure social platforms are optimised for income generation and conversions.
- Occasional additional duties to support other Fundraising and Communications activities and staff.
Additional responsibilities
In a team and with others
- Contribute to developing - and subsequently work towards - clear work plans for communications activity.
- Contribute positively to working in a team and across.
- Maximise own personal development by positively contributing to induction, supervision, training, appraisal and team meetings.
- Support the smooth running of major events by working with appropriate colleagues.
- Act in a professional manner whilst on duty and when representing the charity.
Financial management and control
- Work within established budgets, contribute to budget planning and maintain accurate financial records.
- IT, record keeping, data management.
- Ensure that the databases and other written documents are accurate, kept up to date and regularly reviewed.
- Maintain confidentiality of records and information relating to donors, beneficiaries and staff in accordance with Confidentiality Policy and Data Protection Policy.
Quality and regulatory compliance
- Understand and work within the frameworks of the Chartered Institute of Public Relations and relevant legislation relating to this area of work.
- Understand and work within the legal framework in which provides housing and support to beneficiaries.
Health and safety
- Work in accordance with Health and Safety policy and legislative requirements for health and safety and report any accidents or potential accidents and near misses.
Equality and diversity
- Manage and maintain working practices in accordance with the principles and practice of equality and diversity, taking account individual needs and requirements.
Person Specification
Essential
Excellent copywriting abilities with experience communicating to a vary of audiences.
Proven track record of increasing online reach, engagement and conversions.
Strong understanding of the digital landscape, particularly for charities, housing providers and/or the military sector.
Excellent written and oral English with strong storytelling skills.
Excellent organisational skills and ability to manage multiple time-sensitive responsibilities.
Understanding of analytics and tracking, with the ability to pivot strategy according to observed trends and audience feedback.
Confidence interacting with and listening to groups and individuals.
Desirable
Understanding of the military sector, veteran support landscape and issues facing service-leavers.
Experience working in a people-facing communications role, ideally working with vulnerable adults or children.
Experience managing multiple lines of communication, balancing different audiences and messages evenly.
Design skills (Canva, Publisher and/or Adobe InDesign) or experience producing or project managing the production of digital and print communication assets.
Understanding of GDPR regulations and compliance.
Photographer and social media video production skills.
Experience using relevant software including YouTube studio, PostPlanner or other social media scheduling tools, WordPress or other CMS, Mailchimp or other CRM systems.
